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"High number of video views is a challenge, but it's possible as long as you have the right plan"

— Nathan Hague

YouTube is still the king of the hill when it comes to video, even though Facebook videos are catching up. But when users are searching for something, they still turn to the world’s second largest search engine – YouTube.

During our Social Media Online Meetup Nathan Hague explained step by step how to put your video in front of your target audiences eyes, and now I'd like to share with you his most interesting tips.

Advanced Tips for YouTube Optimization

YouTube is still the king of the hill when it comes to video, even though Facebook videos are catching up. But when users are searching for something, they still turn to the world’s second largest search engine – YouTube.

Nathan Hague explained step by step how to put your video in front of your target audience’s eyes.

YouTube channel optimization

Let’s learn step by step how to make sure your channel can be easily discovered so you can capture viewers’ interest and keep them tuned in.

1. Create an awesome banner

Including a great big banner at the top of your YouTube page is crucial, because your channel should be visually appealing. Ensure that your images and copy are in the middle of the banner and not at the edges, so they’ll still be visible on a mobile screen. At the bottom of your banner, you can put links to all of your social assets: a link to your webpage, your Google+, your Twitter account or anything else.

2. Status and features

Go to the “Video Manager” page and then, in the left menu, select “Channel.” Under the Channel menu, click “Status and features.”

Make sure all features are enabled: Monetization, Longer videos, External annotations, Custom thumbnails, etc.

Make sure that all the boxes that contain these features are colored green on the bottom. For example, if you want to earn money from your videos, you need to enable the “Monetization” feature and connect your YouTube channel to your AdSense account. But more importantly, you should enable longer videos. Otherwise, your videos will be limited to only 15 minutes.

3. Verifying your domain with Google Search Console

Ask your web developer to verify your domain with Google Search Console. Once you’ve done that, you can add a link that will appear in your YouTube video and lead back to your website. You can see your domain in the “Associated website” section, in the “Advanced” settings.

4. Commercial music

Don’t use any commercial music in your videos. YouTube provides royalty-free music that you can use. But never use any music that you’ve found online.

5. Advanced channel settings

Now, you can go select “Advanced” under the “Сhannel” menu.

First of all, go to the “Country” section and make sure you set your home country.

Fill in the “Channel keywords” bar. Only include keywords that are pertinent to your YouTube channel.

Tick the “Advertisements” box if you want to monetize your channel. Be sure to disable interest-based ads.

Next you’ll see the “AdWords account linking” option. If you have a Google AdWords account, make sure you link it to your account. Click the “Link an AdWords account” button and then type in your AdWords account number.

If you use Google Analytics, type your Universal Analytics ID into the “Google Analytics property tracking ID” bar. It will provide you with in-depth information about your YouTube channel’s performance on your Google Analytics dashboard. Even if you’re not going to use it immediately, it’s worth doing now.

6. Upload defaults

Under the “Channel” menu, select “Upload Defaults.” These defaults are the settings that will be applied to your web uploads, which means you can choose defaults for your video tags, privacy settings, comments, language and other things.

In the “Privacy” section, make sure you set your videos to “public.”

Go to the “Category” section and set your videos for the “How-to & Style” category. Google loves how-to videos; therefore, you should label yours as how-to videos.

Make sure that you select “Standard YouTube License” in the “License” section.

Don’t fill in the “Title” bar, because you’re not going to use the same title in all of your uploaded videos. Leave it blank.

Click on the “Description” field, press the enter key and then press, for example, the dash key several times. This is good for readability. You can type in something like this: “Find me on my website,” and then add your links. You can also enter your Twitter account, a link to your Facebook page and your main website’s URL in the “Description” field.

Next, move on to the “Tags” section. Only use tags that pertain to your product, service or business. A pro tip here is to always use one tag on all of your videos that is unique to you.

In the “Comments and ratings” section, choose the “Allow comments” option. Google loves comments, because they mean that people are watching your videos.

If you don’t want all of your videos to be automatically monetized, leave the “Monetization” option off. You can choose which videos you want to monetize later on, when you upload them.

Select your language in the “Video language” section .

In the “Caption certification” section, select the following: “This content has never aired on television in the US.”

Finally, fill in the “Video location.”

Now that you’ve learned how to optimize your YouTube channel, let’s move on to video optimization.

YouTube video optimization

Getting a high number of video views may seem a daunting challenge, but it isn’t impossible as long as you have the right plan. Think about it – you would never really think of creating a new blog post without optimizing it.

With video SEO, it’s exactly the same. You must treat every single video that you upload with the reverence that you would give your blog post.

Let’s delve into the details!

1. vidIQ Vision

First of all, you need to install the vidIQ Vision extension. Once you’ve done so, you will see a little “IQ” icon at the top right of your screen. Then go to your YouTube channel and refresh it. Now, if you look down below any video, you’ll see the vidIQ panel. It provides you with loads of information, like your average number of views, your view rate (views per hour), the number of subscribers driven by your certain video and much more. Even a free account offers you lots of useful stats.

2. Video tagging

Always tag your videos and use keywords and key phrases that pertain to it. If you add any tags in the “Upload Defaults” section that we discussed earlier, they will appear in this particular video.

Besides the tags you add to the defaults, you can add other tags when uploading your video. By the way, with vidIQ you can see what tags other video creators are using.

3. Private mode

When uploading your video, make sure that you set it to private mode at the time. You're going to make some changes while it’s uploading, and you definitely don't want to accidentally publish it until you’ve completed your optimization. Go to the “Info and Settings” section and in the drop-down menu, choose “Private.”

4. Video title

Make the title of your video readable to humans. Don’t just stuff it with keywords, because Google is smart and can figure out what you’re trying to do. Use natural language and complete phrases that look natural. You need to achieve a nice balance between your keywords and your content’s readability.

5. Video description

Once you’ve chosen your title, copy the entire phrase and paste it into the first line of your video description. Try to write, approximately, a 400-word description of your video and provide as much information as possible. Think of your video as essentially a mini-blog post.

Here’s a pro tip for writing a great video description. Just think – wouldn't it be great if you could skip forward to the main point of that 60-minute presentation video? Actually, it’s possible. For example, your video is three minutes long, and you begin discussing video SEO at the one-minute mark.

In your description you can type: “1:00: I discuss video SEO.” When you publish this video, YouTube will turn your timestamps into tappable and clickable links that will allow users to skip forward to a particular time in the video. You can help both Google and your viewers understand what your video is about by using these timestamps.

6. Push notifications

In the right-hand side of the “Video Manager” page, if you have linked to Google+ page and Twitter account, you’ll see two boxes with Google+ and Twitter symbols. Make sure these two boxes are ticked. Then copy your entire description on the left-hand side and paste in the little box above the Google+ and Twitter boxes. You need to do this, because this is a message that gets pushed out on a push notification to all of your YouTube channel subscribers.

7. Thumbnails

The next thing you need to do is to create a thumbnail. Create an image with a resolution of 1280x720 and make sure it has a blank background that contains your video description, again, add your video description to your thumbnail. Now Google will be able to better understand the context of your video.

8. Closed captions

All of your YouTube videos must be close-caption enabled. In the “Video manager” section go to the “Subtitles and CC” section and click the “Add new subtitles or CC” button. The next thing you should do is to go to Rev.com. The tool will transcribe audio and video files for only $1 per minute. Once you’ve got a file with transcripts, you can go back to YouTube and upload the file to your video.

9. Cards

At the top of the page, next to “Subtitles and CC,” go to the “Cards” section. For now, this feature is only available to viewers on a desktop device. You can add up to five cards to your video. These cards actually point viewers to a specific URL and display customized images, titles, and calls to action based on the card type. By using YouTube cards, you can send people from your video to your website. You can set those cards to appear and fly out at any time in the video that you want.

Once you’ve finished with all these updates, you can save your changes.

YouTube video analytics

Well, you have done all the “dirty” work and now it’s time to analyze the performance of your video content. What content works for you and what doesn’t? Which videos your audience likes? How does your content influence the audience growth?

All the answers are in analytics. Let’s look at the metrics you should pay attention to.

In order to study engagement from all the angles, first of all, check the basic video metrics such as a number of likes, dislikes, and views. Those metrics give you the basic information about your audience preferences. They help you easily understand your audience - what type of videos it is engaged in the most and how its interests change over time.

You definitely want your audience not only to watch your video once but to subscribe to your Youtube channel. So, the next metric to follow is the number of followers and how that number changes through different periods of time. Check how each video stimulates the audience to subscribe to your channel and discover what kind of video content works best for you.

The third thing you need is to analyze your competitor. Looking into your competitor’s social accounts gives you the most powerful insights. You can understand where you stand in terms of audience size and discover the most engaging content in your niche.

Use all this information to improve your content strategy. To learn more about content creation check our Content Strategy Guide.

Tools

Below you’ll find a list of useful tools for YouTube video analytics, video recording, audio and video transcribing. 

vidIQ Vision vidIQ Vision is an extension to Google Chrome. It suggests keywords and key phrases include into your video to get ahead through the search results, Related Videos, Search, and Recommended Videos.

Rev.com REV.com is a platform that helps you convert audio and video into text, translate documents, and make captions and transcription. It is Integrated with Youtube and many other services.

OBS.com OBS is a Free and open source software for video recording and live streaming. It allows your to see and edit scenes before pushing them live.

TubeMasterPro.com TubeMasterPro is an advertising platform for doing paid promotion on Youtube. This software finds placements for your video. In other words, this platform allows you to put the video in front of the targeting audience.

ScreenFlow (Mac) ScreenFlow is a video editing software for Mac. It helps to record screencasting, screen recording and animated GIF. It also allows to edit your video, add additional images, text, music, animations and translations.

Camtasia Camtasia is an all-in-one video editor and screen recorder. It allows animating text, images, icons and videos. With its drag-and-drop editor, you can easily add titles, texts, music and translations.

SEMrush Social Media Tracker Social Media Tracker is a powerful tool to analyze social media channels by audience, activity, and engagement. Its YouTube Report provides you broader analytics. You can monitor video metrics, track the audience activity and the interesting trends for every video posted by you or your competitors.

Do you use any special tricks to optimize your YouTube videos? Please, let us know in the comments!

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