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How To Win Integrated Search-Social Campaigns #Semrushchat Recap

How To Win Integrated Search-Social Campaigns #Semrushchat Recap

Social media marketing and search engine marketing (SEM) are two distinct but very important methods used to connect with your target audience. Search allows you to put your brand in front of users who are actively looking for you at all stages of the digital sales funnel, while social media lets you build relationships with those customers. They are separate, but most cases benefit from using both.

Now, it is clear that while search and social are two very distinct specialties, they work most effectively when they are integrated together. If this sounds completely foreign to you, you are not alone — it is a strategy that isn’t commonly used, despite the fact that it can be so effective. To help walk us through the process, expert and head of social analytics at Adobe Joe Martin joined us to explain how exactly you can set up search-social campaigns for best success.

Q1. In your opinion, what is the future of local search and social discovery?

While there is no telling what the future holds, we can certainly make a few educated guesses. We asked our experts and chat participants what they thought the future of local search and social discovery held.

More Personalization

Personalization is already important. The more personalized and relevant your ads or campaigns are to a specific user, after all, the more likely they are to click or engage. We are seeing incredible personalization capabilities already on social media, and even Google takes our past search history into account when listing our search results.

A1: More personalization. There is so much data out there. We should expect a personalized experience even with a small local shop. #SEMRushchat

— Joe Martin (@joeDmarti) March 21, 2018

A1: engagement, geo-specific content, and personalization #semrushchat

— Brian Kato (@katobkato) March 21, 2018

A1) As mobile data on users' micro-moments mapping builds and their connections to 'things' and 'places' along with sentiment this will have a huge knock on effect for search overall #SEMRushChat

— Dawn Anderson (@dawnieando) March 21, 2018

We do almost everything online, after all, so it is not a surprise that Google and Facebook have massive amounts of data about us, both as individual users and generalized audience members. Moving forward, both search and social will likely find new ways to utilize this information to create more relevant content.

Voice

Users are increasingly resorting to voice searches, asking Siri and Alexa what time it is, what year Angelina Jolie was born, and where the nearest Burger King is. This is changing the way businesses need to approach their keyword optimization and search engine marketing, and this trend will continue moving forward.

A1: Voice search is going to continue to grow rapidly, we're slowing but surely shifting the way we search for things using our devices #semrushchat

— Base Creative London (@basecreative) March 21, 2018

A1. Local search is only growing due to voice search and virtual assistants. Must be optimized to answer local questions for local businesses. #semrushchat

— Reva Minkoff (@revaminkoff) March 21, 2018

A1. Voice search will become more important to local search, and a blend of the 2 will improve the relevancy for on the go purchasing #semrushchat

— clockworkTalent. (@clockworkTalent) March 21, 2018

A1: There's a little thing called the mobile and voice search. #SEMRushChat

— Narmadhaa (@s_narmadhaa) March 21, 2018

The Google mobile app and voice assistants are likely going to become even more important and engrained in what we do on a day to day basis. In the future, some of our chat participants think that the increased use of voice search can lead to more personalized results.

A1: Voice and AR will change the landscape of search in the future. Voice and #AI will create a personalized search experience of how we communicate to find information, and AR will help bring a visual change to how we process and identify the world around us. #SEMrushchat

— Danny Ray Lima (@dannyraylima) March 21, 2018

More Proximity Related Searches and Results

The increase in voice search will likely directly be tied to the increase in what some call “near me” searches. When users are taking advantage of the voice search feature, they often are asking services like Siri to find something close to them like a grocery store or bakery or event tickets.

A1 Local Entities become Part of a social graph, using sameas links to social profiles in Schema Markup to identify them and connect them to other nearby social local entities #SEMRushChat

— Bill Slawski ⚓ (@bill_slawski) March 21, 2018

A1: the future of local search will be the cosolidation of a greater number of passive contextual factors that increase relevancy (also potentially creep factor) #SEMRUSHChat

— JP Sherman (@jpsherman) March 21, 2018

A1 Localised Audio search will gain traction. Product SERPS with results based on other local customers might favour local suppliers.

But the real future is that Google will mess with everything just as we get our heads around it #SEMRushChat

— Simon Cox (@simoncox) March 21, 2018

A1) I think the local search will continue to grow as more people use mobile search continues to grow and social discovery can play a big role in this as a ranking factor #SEMRushChat pic.twitter.com/yNN8USaWZS

— Nathan Driver (@natedriver) March 21, 2018

More localized features will likely become available, making it easier for businesses to connect with local clients both in search and on social media. One chat participant believes that social beacons will likely be improved to better reach users within a close proximity to in-store businesses.

A1: (I believe) chatbots, enhanced social beacons to hit people in proximities to stores/buildings, and voice search #semrushchat

— Daniel Henderson (@ppcwontletmebe) March 21, 2018

Reviews Will Remain Important

Reviews and user-generated content are already important, but the increase in localized searches may make them more crucial than ever before. This is especially true if search and social become more integrated on the back end of things, and Google starts placing even more importance on Facebook reviews for local businesses when offering suggestions to voice searches looking for nearby venues.

A1. Reviews will continue to become more important to the algorithms. #semrushchat

— Reva Minkoff (@revaminkoff) March 21, 2018

A1 Geofencing in applications such as event based filters (ala snapchat) may make social and local unite. #SEMrushChat

— Bill Slawski ⚓ (@bill_slawski) March 21, 2018

a1) Building good customer relations via social can boost reviews, which are a big part of the local SEO recipe. #semrushchat

— Ryan Johnson (@rsj8000) March 21, 2018

a1) Social is also a great place to build audiences for locally relevant content. "Top 5 German restaurants in Chicago" #semrushchat

— Ryan Johnson (@rsj8000) March 21, 2018

Integrating the OmniChannel

Omnichannel is a multi-channel business model that seeks to provide a seamless experience to customers, all the way from their storefront to their website and social media presence online. Moving forward, the omnichannel approach will become both preferred and necessary to allow businesses to more efficiently connect with users.

A1: Obviously voice search is going to become a bigger player. But I think that integrated with local businesses' apps will become more relevant for on-the-go purchase decisions. Integrating the omni-channel with the online experience. VR may even come into it. #SEMrushchat

— Heather Harvey (@Fizzle_Up) March 21, 2018

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Q2. What are some ways that social can help fill in the data gaps that cause issues in search efforts?

Social media is a mine of rich data and information that we can use to better connect with our customers and create more relevant content for them, which our search marketing can then benefit directly from.

A2: They should work together to complement the overall efforts -- as with all your online marketing strategies.

There will always be "gaps" -- it's the nature of the beast. #semrushchat https://t.co/As3rsbSw0Q

— ThinkSEM (@ThinkSEM) March 21, 2018

One example of how social can provide more information that can be utilized by search is the data mining opportunity. You can use social media to perform tests and evaluate your audience’s habits and interests. Run organic and PPC campaigns testing different types of post content and see what offers, topics, and content interests them most. This allows you to be creative while seeing what your audience will respond to and then apply that data to your search campaigns.

A2: Social can provide great insights into what your customers care about related to your brand depending on how they engage with content or you on a Cust Service level #SEMRushchat

— Joe Martin (@joeDmarti) March 21, 2018

A2: Social analytics can also provide great intel for product development, corporate and regional strategy, and competitive intelligence. #SEMRushchat

— Joe Martin (@joeDmarti) March 21, 2018

A2) When prospects are in the very early stages of reach and not yet at act stage using cross-channel (search and social) retargeting allows us to drill down to identify what their real informational need is #semrushchat

— Dawn Anderson (@dawnieando) March 21, 2018

A2.2) Demographics: is there a difference between your social audience and site audience? #SEMRUSHChat pic.twitter.com/17uGjzZw9s

— Nathan Driver (@natedriver) March 21, 2018

While you can still run split tests on Google, the ability to get feedback and interaction with your customers in real-time is irreplaceable. You can see not only that they are clicking, but what else they have to say and whether or not they share it. This can give you immense insight that is almost impossible to replicate elsewhere.

a2) Too often, biz writes content, maybe tweets it once, then it sits on the website and rots. Make that social media wurk! #semrushchat

— Ryan Johnson (@rsj8000) March 21, 2018

A2: @semrush social is a great outlet for near real-time communication. I see organic results as the long-term strategy that takes time. Social can also help understand your target audience through polls and datamining. #semrushchat

— Brian Kato (@katobkato) March 21, 2018

A2: You can turn to social media to learn more about your audience. Figure out their interests and what they're talking about. Pay attention to their interactions with you. #semrushchat

— Express Writers (@ExpWriters) March 21, 2018

With this information and the ability to show up in your follower’s social feeds, even when they are not seeking you out, you can build stronger relationships with your customers. Not only will this keep users coming back to you (especially when you can offer great on-platform customer service), it will also provide even more of an opportunity to learn more about them and fill in the last few search gaps remaining.

A2 Brand building and trust can be worked through good Social media efforts as well.

#SEMRushChat

— Simon Cox (@simoncox) March 21, 2018

A2 Social listening and customer service through social can give huge input on where information is missing (the gaps). This can be leveraged in SEO and content marketing. #semrushchat

— Arnout Hellemans (@hellemans) March 21, 2018

A2: Social can help you build a relationship with your audience. Once you have a relationship with them you can learn a lot more about them, which helps fill the search gaps. #semrushchat

— Netvantage Marketing (@netvantage) March 21, 2018

A2. Social media is the new real-time customer service helpline, businesses can also use social as a way to blur the line between 'customer' and 'business', giving human emotion to the relationship #semrushchat

— clockworkTalent. (@clockworkTalent) March 21, 2018

A2: Social media is the new customer service channel. If we can engage and get more happy customers to review us, that'll improve our discoverability in search. Especially for local businesses, ratings and reviews are golden. #SEMRushChat

— Narmadhaa (@s_narmadhaa) March 21, 2018

A2: Social can provide the human emotional element to the data we collect from search efforts. It's giving marketing the intangle data that correlates with the tangle data that we look at every day. #SEMrushchat

— Danny Ray Lima (@dannyraylima) March 21, 2018

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Q3. How can social listening benefit SEM campaigns? #semrushchat

Social listening is the practice of seeing not only what customers have to say to you, but also about you. Tools like SEMrush’s Brand Monitoring Tool can help with this, and give you valuable information to improve your SEM campaigns.

What your customers are saying can and should shape your content strategy moving forward. You should see what people are saying about you and how they are saying it; you may notice that they use different language to describe your services than you do. Instead of “flood restoration services,” for example, they may be calling your services “flood clean up.” This could indicate that your audience would be more likely to search for the latter, so consider including it as a keyword in your content moving forward.

A3 Social Listening enables you to know how your audience might refer to your goods & services, the words they may use to search for them and expect to see on your pages & anticipate questions they may have #SEMRushChat

— Bill Slawski ⚓ (@bill_slawski) March 21, 2018

A3. Social listening gives you keywords and questions to be sure you're answering in SEM! #semrushchat

— Reva Minkoff (@revaminkoff) March 21, 2018

A3: With social listening, we can get a better understanding of search intent. If we can understand how they perform an informal search on social, we can gather enough data to predict what type of content they will resonate with search and content #SEMrushchat

— Danny Ray Lima (@dannyraylima) March 21, 2018

A3: Gather the social insights & combine with search data to build the perfect campaigns tailored to your customers wants & needs. Social will give that extra up to date insight for new ideas & added value you can use in your campaigns. #semrushchat

— Heather Harvey (@Fizzle_Up) March 21, 2018

A3: It's your chance to get to know your audience better. You can learn all about them, plus you get the opportunity to engage and build a relationship. #semrushchat

— Express Writers (@ExpWriters) March 21, 2018

A3 user intent is very clear, makes keyword research slightly easier, clients have a better idea of what their true Brand awareness is in some cases #semrushchat

— Thomas Zickell (@thomaszickell) March 21, 2018

A3: You can mine that data for keywords, of course! How're people **actually** talking about your services/products? Those are the words you need to be using in your campaigns. #semrushchat https://t.co/HjFtvIrOVU

— ThinkSEM (@ThinkSEM) March 21, 2018

A3: it's one of the best kinds of keyword research-- you're actually matching user intent for high-converting, low-competition long-tail keywords #semrushchat #keywordresearch

— Brian Kato (@katobkato) March 21, 2018

With this strategy, you will likely be able to gauge what subjects your audience is most interested in reading and watching, too. Look for trending topics you can write blog posts about or the types of content they are most interested in seeing.

A3: It can help shape your content strategy. Rather than pray and spraying content, you can use social listening to gauge trending topics and subtopics with in those that are a blue ocean for your brand #SEMRushChat

— Joe Martin (@joeDmarti) March 21, 2018

A3: Social listening can help understand the type of content that interests the consumer, trends and keywords. Understanding these will lead to a better engaged SEM strategy. #semrushchat

— Little Tzu Marketing (@wearelittletzu) March 21, 2018

A3: Show whats relevant, what humans are conversing about so you can tailor you SEM ad's content specifically targeted to your segmented audience type much like a company that in the press, it worked for trump #semrushchat @semrush

— Alexis Huddart (@Flexoid) March 21, 2018

A3: Social tells us what customers talk most about and how they describe products. We can observe technical terms they are aware of (or not).

Those are keywords. They are everything for campaigns. #SEMRushChat

— Narmadhaa (@s_narmadhaa) March 21, 2018

Social listening also lets you hear the good, the bad, and the honest. Your target audience will likely be brutally honest on social media, and you need to know how they are using your services and what pain points affect them most. Have you solved these pain points, and you can use that in your search campaigns (including PPC campaigns)? Do you still have a little more work to do? What your customers are saying on social can affect how Google views your content, so keep that in mind.

A3 Social listening can give huge insighs on how people are selling / defending your brand, this will help you adding and communicating your efforts in Paid media as well as on-page. But also on the doubts potential customers are having. #SEMRUSHChat

— Arnout Hellemans (@hellemans) March 21, 2018

A3) You can guarantee that the sentiment you pick up from social listening will also be being picked up in search (by search engines). Tie in to search is huge #semrushchat

— Dawn Anderson (@dawnieando) March 21, 2018

A3 You can build true stories that customers can empathise with and your business solved the problem to the customers utter delight. #SEMRushChat

— Simon Cox (@simoncox) March 21, 2018

Social listening also, as always, gives you the opportunity to create remarketing ad campaigns on both social media or Google AdWords that are likely to snag higher conversions than campaigns targeting cold traffic. By being able to more effectively segment your audience, you will be able to create stronger campaigns.

A3) It can identify the pain points of your target audience. You can segment the audience based on groups of pain points or 'tasks' they want to carry out #semrushchat

— Dawn Anderson (@dawnieando) March 21, 2018

A3. Follow the platinum rule: use social listening to treat your audience how they want to be treated online to build a relationship with them before sharing what your brand has to offer. #SEMRushChat #LRNSMPR

— Jenna Morrisey (@JennaMorriseyPR) March 21, 2018

A3. Personalization makes effective campaigns with social listening. This helps to bring customer emotions to the ads and get more conversions out of the SEM campaigns.

Even, social listening can be used to create remarketing ads that ensures the higher conversions. #SEMrushchat

— Himani Kankaria (@himani_kankaria) March 21, 2018

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Q4. What type of data can benefit your content strategy with your SEM efforts?

Social media data is abundant and can be directly applied to your content strategy in a way that will improve your SEM efforts.

We have touched on this in the last question, but being able to see what people are engaging with and how they are interacting with different types of content is exceptionally valuable. Even generalized market research can’t beat this value, because every audience will be different, even in the same industry. You may notice that your customers are asking follow up questions on your blog posts, giving you opportunities to see what they need and to create new content they are eager to engage with. Many brands even use short social media posts to test their audience’s interest before investing the time into creating a blog post.

A4: Seeing the when, what, and how people are engaging with your content to fine tune what topics you explore further, what influencer evangelists you might have access too, and the best time to release your content. #SEMRushChat

— Joe Martin (@joeDmarti) March 21, 2018

A4) Essential data. A calendar. News sites / events / keeping an eye on annual events. Easiest wins #semrushchat

— Dawn Anderson (@dawnieando) March 21, 2018

a4) Easy. What content performs/converts the best. Test which content topic/type performs best, boost traffic to it via SEM #semrushchat

— Ryan Johnson (@rsj8000) March 21, 2018

A4: keywords. Google Analytics for user behaviour, engagement, bounce rate etc. Back to social listening for insight into trending topics, data gaps etc. #SEMRushChat

— Little Tzu Marketing (@wearelittletzu) March 21, 2018

A4. Being able to confirm what your audience is looking for when they find your website should lead a flexible content calendar to answer the next question they may ask. For example, Jan SEO data = launch a new blog Feb article = SEO tips for new blogs. #semrushchat

— pair Networks (@pairnetworks) March 21, 2018

A4 Analytics goals, conversion rates etc if mapped against social media campaigns and topcs. #SEMRushChat

— Simon Cox (@simoncox) March 21, 2018

A4. Look for what content receives the most engagement — track key words, hashtags and popular topics as well as engagement with multimedia content. #SEMRushChat #LRNSMPR

— Jenna Morrisey (@JennaMorriseyPR) March 21, 2018

A4: Questions, compile all of the questions you are asked on social media! It is content gold! Then use @googleanalytics to track how people interact with the site when they are there to learn the answer. #semrushchat pic.twitter.com/Fw6TmZ0zTf

— Netvantage Marketing (@netvantage) March 21, 2018

Aside from this, there is also a great deal of data you can harvest from Google Analytics to help you shape your content strategy in a way that will improve SEM efforts.

A4 Analytics data, keywords key phrases to be used to build a correct content strategy. Most "content strategies are content & let's hope it will work" the data brings to light why certain methods are better than others. also SEM big part of content planning #semrushchat

— Thomas Zickell (@thomaszickell) March 21, 2018

You can, for example, use Google Analytics to see how long people are spending on key pages of your site and how they are interacting with it. If users are engaging with certain type of blog posts or content (like videos) more than others, it can give you incredible insight into what users want to see and why. This helps you to see which content performs and converts best, and gives you a better idea of how to create more high-converting content moving forward.

A4: The most significant source of data that I use is the drop-off page and abanded cart, this gives me added data to improve or phase out content. I'll also look at internal searches, that's a goldmine of what the audience is looking for on your site. #SEMrushchat

— Danny Ray Lima (@dannyraylima) March 21, 2018

A4: UX, Images, Footfall, CTR, Conversions, Heatmaps, Time on ad, content, re-marketing etc. Using the info to better present said content for those users to engage and convert #semrushchat @semrush

— Alexis Huddart (@Flexoid) March 21, 2018

A4 Use the data to build business cases for resource for the changes you need. #SEMRushChat

— Simon Cox (@simoncox) March 21, 2018

A4 #semrushchat - GA is your best friend here. See how long people are spending on key areas of your website and understand how they are interacting with the site. Tailor your content to what they're actually engaging with.

— Azeem Ahmad (@AzeemPPC) March 21, 2018

A4: Your converted search queries from SEM tell you what content resonates best. SEM can also target these queries to capture that traffic while you develop that content strategy. #semrushchat

— Daniel Henderson (@ppcwontletmebe) March 21, 2018

A4: which content gets links? which content converts? time on page. user retention. engagement metrics. #semrushchat

— Tadeusz Szewczyk (Tad Chef) (@onreact_com) March 21, 2018

a4) Let data dictate strategy: What content length, topics, types (video, slideshow, article) get most traffic? Which convert? #semrushchat

— Ryan Johnson (@rsj8000) March 21, 2018

A4: Conversion data! Supporting KPI data: where converters came from, what they typed in/how they found you, when they found you, etc.

Analytics data is gold! Mine it for gems to enhance your marketing strategies. #semrushchat https://t.co/JJK6vUIx57

— ThinkSEM (@ThinkSEM) March 21, 2018

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You should also closely watch to see which distribution methods — particularly on social media — are sending you the most traffic. This information can help you optimize your content distribution to get your blog posts (and your site!) more traffic.

Q5. What are the best and most effective ways to combine both your social and SEO

Full social and SEO integration can lead to best results. Fortunately, our experts had some great advice on how to make this integration possible, and they offered examples for how to implement it.

First, you should use social media to find the questions your audience wants to be answered. Social listening can help with this, and you can also look for the questions you are being asked the most. Then, create SEO content centered around answering those questions while using the language your audience used when asking the question in the first place.

A5. Use social to find what questions your audience wants answered and provide SEO content that answers those questions. #semrushchat

— Reva Minkoff (@revaminkoff) March 21, 2018

a5) Content distribution is the part of SEO most forget. Social generates traffic (collect data) and potentially backlinks #semrushchat

— Ryan Johnson (@rsj8000) March 21, 2018

A5: Tie PR to your SEO plan, write content accordingly with keyword relevant and trigger words, links, offers if shared, polling folk, competitions, video's always a winner, Use each SM platform for its attributed functions with your SEO plan in mind. #semrushchat @semrush

— Alexis Huddart (@Flexoid) March 21, 2018

a5) SEO=knowing audience, thinking like a human (not a brand). Social helps you tap into audience for preferences, KWs, etc #semrushchat

— Ryan Johnson (@rsj8000) March 21, 2018

A5: Make sure you have your social pixel set up correctly and use it to your advantage. Don't be afraid to retarget your audience that has dropped off in certain stages in your funnel with highly targeted social ads. #SEMrushchat

— Danny Ray Lima (@dannyraylima) March 21, 2018

A5: Keep the contact page up to date. • Create content to answer customers • Share testimonials/case studies • Assess customer sentiment, respond to those who reach out • Believe in your business, and write what you believe in. That's always inspiring. #SEMRushChat

— Narmadhaa (@s_narmadhaa) March 21, 2018

A5 When you blend social and SEO you can improve your content strategy, your brand's authority and also your engagement and your conversion. This means that you can pretty much master your digital presence by focusing on what matters while paying attention to data #semrushchat

— Digital Uncut (@digitaluncut) March 21, 2018

A5: Listen on social. Respond on your site. What words are people using on social media? Use those terms in your title, headline, page copy. Example: What do people ask on social sites? Respond in-depth onsite in your FAQ. #semrushchat

— Tadeusz Szewczyk (Tad Chef) (@onreact_com) March 21, 2018

You can also use social media to connect your brand with influencers, leveraging their incredible visibility and devoted, engaged audience to attract new followers. This can earn you more traffic and even potential backlinks to your site, which can help boost your SEO efforts.

A5: Social media can help build awareness for content, which can turn into backlinks, which are still vital for SEO. #semrushchat

— Netvantage Marketing (@netvantage) March 21, 2018

a5) Social connects your brand w/influencers = new audiences = more traffic and (potential) backlinks #semrushchat

— Ryan Johnson (@rsj8000) March 21, 2018

A5 Use social to reach socially active audience members and create a buzz that may influence & attract others, including publishers & refer new viewers. #SEMRushChat

— Bill Slawski ⚓ (@bill_slawski) March 21, 2018

Ultimately, social media and SEO are a magical combination that can help you increase site authority and traffic while also boosting social engagement and visibility simultaneously, giving you new ways to connect and build relationships with your audience while also providing a wealth of useful data for your business. Do this by integrating your social and SEO with a consistent brand voice for best results.

A5 Social and SEO can lead to a magical combination that can increase authority, engagement while leading to a wealth of useful data for your business. #semrushchat

— Comparisun (@comparisun) March 21, 2018

A5 Collect all the stories about how things went wrong in your social and SEO efforts and turn them into a sitcom.

Retire to the Bahamas on the proceeds and read the books you never had time to read. #SEMRushChat

— Simon Cox (@simoncox) March 21, 2018

A5: Both Social and SEO need each other to get the best results. Without Social, it is extremely hard to get your content shared and your word spread throughout your audience and communities which helps build the proper metrics for SEO #semrushchat

— Daniel Henderson (@ppcwontletmebe) March 21, 2018

A5: Consistency in your brand message and pushing the limits on what we think of as "content." This goes beyond the blog. Use a variety of mediums (audio, video, live streaming) to get personal with your audience. #semrushchat

— Brian Kato (@katobkato) March 21, 2018

A5. Creative cross-promotion is key. Use the same core message, but change the delivery platform (tone, length, media). Your tweets shouldn't match your LinkedIn posts/Pins/YouTube, but all three should tell the same story and drive traffic to your site. #SEMRushChat #LRNSMPR

— Jenna Morrisey (@JennaMorriseyPR) March 21, 2018

A5. Maintain consistency in your brand voice across all of your online activity. Social media is also a great way to promote your website content which equals more traffic ? #semrushchat

— Xpand Marketing (@Xpand_Marketing) March 21, 2018

A5 Google + Twiiter have some collaboration for trending news, it is one of the eg to combine seo & social.

Apart from that, both can support each other to gain popularity & to get viral ( less than 1%) #semrushchat https://t.co/NixiG7ktQO

— Varun Kumar ? (@DigitalVK) March 21, 2018

A5. Create a cohesive platform-specific strategy focused on audience need. Find a way to leverage helping potential customers find what they want in a way that will improve what current customers love now and will have access to in the future. #semrushchat

— pair Networks (@pairnetworks) March 21, 2018

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That's all for today! Make sure to join us Wednesday, March 28 to discuss "How To Make Money Online with Affiliate Programs" with special guest Harsh Agrawal!

https://www.designrush.com/agency/social-media-marketing/trends/social-media-marketing-strategy

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