To find niche opportunities in buyer keywords, we reviewed our database of 20 billion queries for the lowest competition Google keyword searches filtered by keyword modifiers. The aim was to uncover untapped opportunities for a long-tail strategy.
We also reviewed high competition keywords that could offer an insight into buyer psychology and behavior as a starting point for a more high-level keyword strategy.
If you want to try searching for buyer intent keywords in your niche, use the modifiers from the tables of data below, in combination with your seed keywords in the Keyword Research Toolkit or Google Keyword Planner.
Low Competition Buyer intent Keywords List
High competition keywords may be considered valuable, but the other end of the scale is where you can find some of the best opportunities. Combine the strength of several low competition keywords and you may end up with a solid long-tail strategy that can deliver significant quick wins.
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KeywordMSVCPC $KD %facebook cars for sale3,600$0.6399.56lambretta for sale facebook1,600$0.0099.56ebay bikes for sale1,900$1.5999.21campervans for sale ebay3,600$0.1399.1classic cars for sale ebay8,100$1.1999.1ebay boats for sale2,900$0.4999.1ebay vans for sale3,600$0.4699.1hot tubs for sale ebay1,300$0.4899.1motorhomes for sale ebay3,600$0.1799.1private number plates for sale ebay1,300$0.1499.1vw camper van for sale ebay1,000$0.2099.1tractors for sale on ebay1,300$0.4198.46mini diggers for sale on ebay1,300$0.2898.35bungalows for sale rightmove1,900$0.4097.66rightmove houses for sale22,200$0.6497.66rightmove land for sale1,900$0.4997.662 bed bungalow for sale near me1,600$0.4396.98argos televisions for sale1,000$0.6296.69caravans for sale ebay2,900$0.5696.56rightmove for sale201,000$0.6996.12autotrader estate cars for sale1,000$0.5895.82autotrader cars for sale12,100$0.5695.76gumtree dogs for sale scotland1,000$0.8795.42boats for sale gumtree1,600$0.0095.39gumtree automatic cars for sale1,300$0.5095.39hot tubs for sale gumtree1,300$0.3595.39motorhomes for sale gumtree2,900$0.3595.39autotrader used cars for sale2,400$1.0595.1rightmove property for sale22,200$0.7894.97playstation 4 for sale3,600$0.2594.18motorbikes for sale on ebay1,900$0.4594.16ebay for sale1,000$0.7594.01aa used cars for sale1,300$0.9293.79ps4 for sale18,100$0.2093.66beds for sale ikea1,600$0.6093.33apple ipads for sale2,900$0.4593.3alexa for sale1,900$0.7893.28mugs for sale1,300$0.2293.17rightmove uk for sale12,100$0.9392.9xbox series x for sale3,600$0.2992.86slow cookers for sale1,300$0.1692.8bread makers for sale1,900$0.1792.76smart watches for sale2,400$0.3592.71playstation 5 for sale uk1,600$0.4392.66small fridge for sale1,900$0.2192.57xbox for sale2,900$0.2292.57xbox one for sale9,900$0.1692.52ps4 for sale cheap1,000$0.4392.51on the market houses for sale1,900$1.1492.49ps4 console for sale1,900$0.3392.47High competition buyer keywords UK - near me keywords
KeywordMSVCPC $KD %bungalows for sale near me rightmove1,600$0.9397.66asda george near me1,600$0.0097.52 bed bungalow for sale near me1,600$0.4396.98tesco garage near me1,900$0.0096.86dunelm near me27,100$1.0096.1524 hour asda near me1,000$0.0093.46national trust near me60,500$2.3493.43national trust properties near me2,900$0.0093.4national trust walks near me1,600$1.0993.4vivastreet near me1,900$0.3093.38big tesco near me4,400$0.9393.3stores open near me4,400$1.6393.05pandora near me4,400$1.2993.02asda near me now1,900$0.0093asda opening times near me9,900$0.0092.93big supermarket near me2,400$2.5792.9supermarket open near me14,800$1.8892.81bt shop near me1,300$0.5392.5weather near me today2,900$0.0092.46aldi opening times near me2,900$0.0092.44shops open near me135,000$1.9292.25next store near me1,900$3.5092.12tesco supermarket near me1,000$0.7592.11shops open today near me1,300$0.0091.94tesco near me now2,900$0.5991.93weather near me33,100$0.0091.91tesco open near me3,600$0.0091.87click and collect near me1,000$1.1791.86asda superstore near me3,600$0.0091.84next shop near me1,600$0.0091.75h&m near me12,100$0.0091.68supermarket opening times near me1,600$0.0091.65marks and spencer near me33,100$0.5591.6424 hour tesco near me5,400$0.0091.47stores near me9,900$1.8591.39debenhams near me12,100$1.1791.38mcdonalds breakfast near me1,000$2.3691.37retail park near me99001.2691.37mcdonalds drive thru near me18,100$1.5591.3currys pc world near me33,100$0.4791.29job vacancy near me14,800$0.3791.26vue cinema near me6,600$0.2691.16half price restaurant near me1,900$0.0091.15mcdonalds open near me60,500$1.3691.07plant pots near me1,000$0.3991.07bbq for sale near me1,300$0.2691.01primark near me74,000$0.5590.98rspca near me5,400$1.3490.94b and q near me33,100$0.0090.91next home near me2,400$3.6490.88High competition buyer keywords UK - price keywords
KeywordMSVCPC $KD %asda price1,600$0.2796.97tesco whisky prices1,300$0.9195.99xbox series s price5,400$1.3694.64apple watch price5,400$0.2194.51amazon alexa price1,300$0.9094.45apple watch series 5 price2,400$0.3094.35netflix price uk18,100$3.2294.35iphone price5,400$0.5394.32iphone x max price1,000$0.6194.2morrisons prices1,000$7.7494.16apple iphones price1,900$0.7094.05iphone se price14,800$0.6193.96apple ipad price1,600$0.2893.83iphone 8 plus price12,100$0.3593.81playstation 4 price1,600$0.1793.8apple airpods price1,900$0.3793.75iphone 12 price33,100$0.7793.64new xbox price9,900$0.3893.63sony playstation ps5 console price8,100$0.7493.62samsung s20 ultra price3,600$0.9293.61macbook air price2,900$1.1593.56apple watch series 3 price1,300$0.2893.52tesco gin prices1,000$0.9993.47xbox x price3,600$0.3093.42apple watch series 6 price1,300$0.3693.3royal mail medium parcel price2,400$0.6393.26iphone 11 price40,500$0.5093.25xbox x series price2,900$0.5493.09iphone 12 pro price6,600$0.9893.08ps4 controller price1,000$0.2593.07i phone x price1,900$0.8893.01price of iphone 111,000$0.4693.01playstation 5 price27,100$0.6892.94xbox one x price4,400$0.2392.94nintendo switch lite price1,300$0.2992.86iphone 11 pro price9,900$0.4392.82ipad price8,100$0.2392.8airpods pro price4,400$0.2792.74xbox series x price60,500$0.3892.73xbox price5,400$0.2892.72ps4 release price1,600$0.0092.6house price news2,900$0.8592.59amazon prime price4,400$0.3892.57iphone 7 plus price6,600$0.3192.56samsung galaxy z flip price1,300$0.6392.55iphone 10 price6,600$0.3992.53iphone xr price27,100$0.5592.51samsung z flip price1,600$0.8592.511 pro max price1,000$0.3692.48nandos half price3,600$0.0092.48Low Competition, High Traffic Buyer Keywords
US least comp./highest search
MSV
CPC $
KD %
1
affordable plumbing
6,600
8.65
41.87
2
affordable storage
5,400
5.09
45.44
3
affordable cremation
4,400
2.76
41.85
4
dustless blasting near me
3,600
1.57
36.15
5
affordable roofing
3,600
9.16
37.74
6
monuments near me
2,900
1.57
38.84
7
cheap jerseys from china
2,900
0.58
45.87
8
affordable auto glass
2,900
3.05
46.66
9
affordable pest control
1900
6.06
31.58
10
affordable self storage
1900
5.08
33.64
UK least comp./highest search
MSV
CPC $
KD %
1
paver supply near me
1300
1.35
36.77
2
affordable seo services
1300
5.92
49.71
3
affordable seo packages
1000
4.26
48.49
4
we buy any caravan
880
5.15
43.24
5
cheap seo packages
880
4.62
46.96
6
cheap accountants
880
6.25
48.85
7
precision engineering near me
590
2.14
36.55
8
cattery prices
590
0.48
39.72
9
buy tiktok views
590
0.66
45.99
10
cheap seo services
590
6.84
49.93
High Competition, Low Traffic Buyer Keywords
US most comp./least search
MSV
CPC
KD
1
amazon buy online
260
0.27
96.27
2
buy stamps online amazon
320
0.51
94.4
3
buy buy baby online
320
0.28
93.24
4
where to buy face masks online
320
0.87
93.14
5
cheapest 50 smart tv
320
0.51
93.08
6
aws gpu pricing
390
3.65
98.03
7
buy switch games online
390
0.36
93.52
8
nintendo switch buy games online
480
0.45
93.43
9
target buy online
480
0.96
97.55
10
best affordable robot vacuum
480
0.81
94.06
UK most comp./least search
MSV
CPC
KD
1
best affordable cordless vacuum
110
0.9
92.71
2
best affordable tv
110
0.51
90.4
3
affordable wireless headphones
110
0.64
90.1
4
affordable eye cream
110
0.85
89.64
5
affordable printers
110
1.07
89.55
6
affordable vitamin c serum
140
0.54
90.47
7
affordable sofa beds
170
0.7
89.91
8
good affordable laptops
210
1.28
90.16
9
affordable laptops for students
260
1.1
91.16
10
affordable gym clothes
390
0.81
91.29
Organic Buyer Keyword Searches with the Most Opportunity
The buyer keywords with the lowest competition and highest traffic in the US are ‘affordable plumbing’ and ‘affordable storage.’ In the UK ‘paver supply near me’ and ‘affordable SEO packages.’
The buyer keywords with the highest competition and lowest traffic in the US are ‘Amazon buy online’ and ‘Buy Buy Baby online.’ In the UK ‘best affordable cordless vacuum’ and ‘best affordable TV’.
The ‘affordable’ modifier had the highest search volumes in the low competition results.
Brands That Dominated Buyer Keyword Searches
The brands that dominated high competition searches were Best Buy, Apple, Nintendo, Google, and Zillow in the US. Ebay, Right Move, Tesco, Apple, and Netflix in the UK.
Branded products dominating high competition searches in the US and the UK were Airpod, Xbox, iPhone, and Playstation.
The Most Dominant Products Across Buyer Intent Keyword Searches
Products with the highest competition were laptops,TVs, cars, beds, face masks, and toilet paper in the US. And, cordless vacuums, cars/vehicles, bungalows, pyjamas, and gym clothing in the UK.
For the least competitive queries, results were less focused on specific products, but more on product groups.
In the US, hobby focused items such as paintball guns, acoustic guitars, fishing kayak, frozen bait, and niche food products such as raw milk, goat meat, halal meat, and sea urchins.
The UK didn’t have such obvious groups, but a mix of niche items such as longboard, putter, violins, and luxury portable toilets.
Pandemic influence was evident in the searches for goods such as toilet rolls, face masks, hand sanitizer; home furniture such as desks and patio sets, home entertainment consoles, and laptops.
Niche Opportunities with Low Competition
The low competition results surfaced some fascinating queries that suggested cultural nuances between the UK and the US. The US favored ‘butterfly release’ and the UK ‘dove release.’
There was considerable interest for animals, predominantly ‘Alpacas’ and ‘Llamas’ in the US.
The UK had a strong interest in property abroad, especially ‘cheap property in Bali and Bulgaria.’
Methodology
Data was collected from 20 billion keywords in the Semrush Keyword Magic Tool database, in March 2021.
Competition was based on the Semrush Keyword Difficulty metric — a calculation of domain authority and page authority for organic SERPs.
The most competitive results had a minimum of 1,000 monthly searches and sorted by the highest Keyword Difficulty score. Some modifiers had to be adjusted based on their results. For example, ‘affordable’ was sorted on a minimum of 100 monthly searches due to limited results.
The least competitive results had a minimum of 100 monthly searches and sorted by the lowest Keyword Difficulty score.
Lists were cleaned to remove: NSFW, religion-based queries, drugs and pharmaceutical queries, sex-related queries, ‘buy a degree’ queries, firearms and hunting queries. Direct COVID queries were also removed to avoid skewing results.
Year-based searches were removed for anything prior to 2020.
Some non-transactional keywords were also removed that were potentially skewing results, such as ‘Best Buy customer service’ related queries that dominated the ‘best’ modifier.
Any repetition from keyword variants that are grouped by Google were removed, such as multiples or country suffix. For example, ‘Rightmove houses for sale’, ‘Rightmove house for sale’, ‘Rightmove houses for sale uk.
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