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The world of content marketing is, inevitably, a loud place to be. It can be hard to discover the right community for you.
This list of the top 100 content marketing influencers and experts to follow in 2022 is a true digital goldmine of insight, resources, information, and brilliant people. Their specialisms range from SEO to digital branding, storytelling to community building.
Take some time and explore the who’s who of content right here and interact with them to find your own circle.
Top 100 Content Marketing Influencers and Experts
No.
Name
Description
Link
Category
1
Ann Handley
Number 1 in our list Ann Handley does it all: A Wall Street Journal bestselling author, keynote speaker and a digital marketing and content expert. She is also Head of Content at MarketingProfs, a marketing education and training company she founded nearly 20 years ago.
Incredibly, Ann was the first ever Chief Content Officer. What better person to follow to stay on the cutting edge of content, SEO and digital marketing?
Content Marketing, SEO
2
Robert Rose
Founder of The Content Advisory, Robert is an author, keynote speaker, and all-round authority in marketing. For more than 20 years, he’s been focused on storytelling in marketing and has worked with brands like Adidas, Facebook, Capital One, and Microsoft. A must follow if you want to understand the future of content and marketing.
Content Marketing, Storytelling
3
Andy Crestodina
Andy co-founded Orbit Media over 2 decades ago, where he is Chief Marketing Officer. He has grown in his career as a speaker, content marketer, and author of Content Chemistry. With great marketing instincts, he’s got a lot to say about SEO, analytics, and website optimization.
SEO, Content Marketing
4
Joanna Wiebe
For 15 years, Joanna has been writing top-level conversion copy. She is the founder of Copyhackers and head of copy at their agency. Working with brands and companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, her insights and advice on copywriting, marketing and conversions are second to none.
Copywriting, Content Marketing
5
Lilach Bullock
Tech influencer Lilach helps small business owners like coaches and solopreneurs find their pathway to growth. As the founder of Lilach Bullock Limited, she talks about mindset, business, marketing, and success.
TwitterMindset, Business Content marketing
6
Joe Pulizzi
Joe is the founder of The Tilt and co-founder of Creator Economy Expo events. But perhaps most notably for this list, he is the founder of the Content Marketing Institute (CMI), one of the leading media companies in the field. Follow him for the latest on the creator economy and content marketing.
Creator Economy, Content Marketing
7
Ross Simmonds
Ross is the CEO of Foundation, a B2B agency specialized in content marketing. He also co-founded
Hustle & Grind. He has a significant online following - and you’ll often find Ross tweeting about SaaS, marketing and growth
SaaS, Marketing, Growth
8
Ardath Albee
Content Marketing Strategist and author Ardath is also the CEO of Marketing Strategist. She works in the B2B space and uses storytelling to resonate with business buyers and drive sales. She talks about content, buyer insights and buyer experiences.
Storytelling, Buyer insights, Content Marketing
9
Neal Schaffer
Neal is a fractional CMO author of The Age of Influence. He works with brands to help them grow through data-driven marketing. His primary focus is on social media, influencer marketing, social selling as well as the digital transformation of sales and marketing.
Social Media, Influencer Marketing, Content Marketing
10
Michael Brenner
Michael is the Content Marketing Agency CEO at Marketing Insider Group. He promotes content marketing and shares B2B marketing advice with his audience. A former VP at SAP, Michael is also the best-selling author of Mean People Suck.
Social Media, Content Marketing
11
Ashley Segura
With a decade of experience under her belt, Ashley is an International Speaker and co-founder and Vice President of Operations at Top Hat Rank. She speaks on the topics of social media and content marketing, and is a regular contributor to publications like Search Engine Journal
Content Marketing, Social Media
12
Mark Schaefer
Not only is Mark a keynote speaker, marketing strategist and university educator, but he’s also a best-selling author of 9 books. He works as the Executive Director at Schaefer Marketing Solutions, where he guides brands to success with marketing strategy.
Marketing Strategy, Content Marketing
13
Vanhishikha Bhargava Vanhishikha is a B2B SaaS Growth expert and the and Founder of Contensify. She also works as a Content Marketer Shopify and is a real expert in eCommerce and SaaS. She’ll let you into the world of storytelling and content strategy.
Content Strategy, Storytelling
14
Heidi Cohen
Heidi is the CMO of Actionable Marketing Guide and President of Riverside Marketing Strategies, where she helps brands with omni-channel and digital marketing strategy. With more than 2 decades in the industry, she’s worked with Fortune 100 companies, startups, private equity and non-profits.
Marketing Strategy, Content Marketing
15
Brian Clark
Brian is the CEO of Rainmaker Digital and the founder of Copyblogger and other initiatives. His blog and podcast series Unemployable are aimed at helping freelancers discover what he describes as the “personal enterprise” approach to getting more clients.
Copywriting, Coaching, Content Marketing
16
Liraz Postan
Liraz is the co-CEO and co-founder at LiLi Marketing Services. She is a leader in the B2B and content marketing space. An educator at IDC Herzliya, she also shares her knowledge of SEO, Social Media, Market Research, and other connected areas.
SEO, Social Media, Content Marketing
17
Jay Baer
Jay is the founder of Convince & Convert, where he acts as a marketing and customer experience expert. He is also an author, 6 times over and has had 5 multi-million dollar businesses to his name. A natural speaker, Jay also hosts several podcasts, including Social Pros, Standing Ovation, and Talk Triggers.
Customer Experience, Content Marketing, Social Media
18
Nathan Collier
Nathan is the Director of Content at FastSpring and the host of The Content Marketing Lounge Facebook group. He talks about getting started in marketing and building communities. He also shares top advice for freelancers hoping to learn more and up their game.
Community Building, Digital Marketing, Content Creation
19
Crystal Carter
Crystal is the Head of SEO Communications at Wix. Follow her for marketing leadership, SEO expertise, awesome live streams and top content tips.
SEO, Digital Marketing
20
Adrienne Barnes
Adrienne is the founder of Best Buyer Persona with a background in content marketing with companies like Stripe and Headspin. She works as a fractional content director and researcher, helping B2B SaaS and tech companies create buyer personas that reflect their target customers accurately.
Content Marketing, Buyer Personas
21
Judith Lewis
Judith is the founder of Decabbit Consultancy, where she offers marketing training, and integrates social, search, and content channels. You can also find Judith speaking at conferences around the world or acting as an ambassador for the Search Awards.
Social Media, Integrated Content
22
Fernando Angulo
With over a decade of experience in digital marketing, Fernando is the Influencer Lead at Semrush and a global speaker. Not only is he a great presenter, he’s also a teacher, helping his audience learn content strategy and digital marketing. Follow him for cutting edge marketing developments and thought leadership.
Content Strategy, Digital Marketing
23
Amit Panchal
Amit is the Founder of Digicobweb. He’s also a digital marketing pro and a TEDx speaker and mentor at GUSEC. He talks about SEO, SMM, and reputation management, with over a decade of experience in digital marketing.
Digital Marketing, Content Marketing, SEO
24
Melanie Deziel
Melanie is the Co-Founder and VP of Marketing at The Convoy. She’s also a successful author and speaker: Her main focus is storytelling, the subject of her book ‘The Content Fuel Framework’, which helps readers generate ideas for their content marketing.
Content Marketing, Storytelling
25
Casie Gillette
Casie is the Senior Director of Digital at KoMarketing and is also a well-regarded speaker, writer, and marketer. A self-described “SEO fanatic”, she mostly works in the B2B space. You’ll often find her sharing her ideas on social media, copywriting, marketing communications, and online marketing strategy, among other related topics.
SEO, Content Marketing, Copywriting
26
Jeff Bullas
Jeff is the founder of JeffBullas.com and host of the famous "Jeff Bullas Show Podcast." He is keen to educate and inspire people with his content. He helps people create in a way that makes them feel fulfilled and happy.
Creativity, Content Marketing, Business
27
Carla Johnson
Carla is an Innovation Architect at RE:Think Labs. She is also a renowned keynote speaker and author of 10 books. She dives into storytelling, creativity and content that leads to innovation. She bases much of what she teaches on her experience working with Fortune 500 brands over the years.
Content marketing, Creativity, Innovation
28
Mike Allton
Mike is the Head of Strategic Partnerships at Agorapulse. He is also a successful author and recognized blogger. He will teach you all about networking, social media marketing, and strategic partnerships.
Networking, Content Marketing
29
Purna Virji
Purna is the Senior Content Solutions Evangelist LinkedIn, formerly working at Microsoft.
She is also an influential speaker and writer, offering her expertise in Content Marketing, Advertising and DigitalMarketing.
Content Writing, Digital Marketing
30
Erika Heald
Erika is the founder of Erika Heald Consulting and host of the popular Twitter ContentChat. With more than 20 years’ experience, she aims to give organizations the tools to run content strategies. She primarily talks about content and social media marketing strategy and execution and marketing best practices.
Content Marketing, Social Media
31
Kaleigh Moore
Kaleigh is a freelance writer and consultant for retail tech with bylines in Forbes, VogueBusiness and Adweek, among others. She has her finger on the pulse of blogging and content trends, research, and reporting.
TwitterContent marketing, Research, Retail
32
Jonathan Aufray
Jonathan is the CEO at Growth Hackers. He aims to help companies achieve repeatable, scalable growth through marketing, lead generation, and sales. Jonathan speaks on the topics of business, marketing, growth hacking, content marketing, and more.
Growth Hacking, Content Marketing, Business
33
Brittany Berger
Brittany describes herself as a content marketing DJ, because she specializes in helping marketers remix their content – which reduces stress and takes less time and resources. She is also the founder of
WorkBrighter, where she promotes neurodivergent productivity.
Neurodiversity, Content Marketing, Content Repurposing, Productivity
34
Ross Hudgens
Ross is the founder and CEO of Siege Media, a content marketing agency that’s served brands like Intuit, Zillow, Casper, TripAdvisor, among others. He talks about content, digital marketing, and SEO, providing followers with unmissable insights into these areas.
SEO, Content Marketing
35
Christoph Trappe
Christopher is the Director of Content Strategy at Voxpopme. He is also a top presenter and host of Christopher’s Content Corner, a Business Storytelling Podcast. He works as a strategist and content director and talks about live streaming, content marketing, customer journeys, and experience.
Strategy, Content Marketing, Customer Journeys
36
Shama Hayder
Shama has nearly 15 years’ experience as the CEO and founder of Zen Media. She is also a bestselling author and keynote speaker. In fact, ReadWriteWeb hails her as one of the world's top 10 keynote speakers. She shares her considerable knowledge on the topics of technology, marketing, public relations and working in the B2B space.
Technology, Marketing, PR
37
Shane Barker
Shane is a digital strategist and a brand and influencer consultant. He also works at UCLA as an instructor. He specializes in product launches, content marketing, sales funnels, targeted traffic and website conversions. His work with Fortune 500 companies and A-listers sets him apart.
Sales, Content Marketing
38
Amanda Jordan
Director of Digital Strategy
at Ricketyroo, Amanda Jordan is an expert in all things SEO. Follow her for insight into local SEO and search and content marketing advice.
SEO, Content Marketing
39
Donna Moritz
Donna is an International Keynote Speaker focusing on tourism. She is also the founder of Socially Sorted, where she primarily works as a visual social media and content strategist. Her thought leadership focuses on DIY design and content creation on Canva.
TwitterDesign, Canva, Content Marketing
40
Gerry Moran
Gerry is the founder and principal of Marketingthink Consulting, with professional ties to HBO, IKEA, Cognizant, among others. His groundbreaking work in social media makes him well worth watching. He talks about marketing operations leadership, content marketing and innovation.
Leadership, Content Marketing, Innovation
41
Dale Bertrand
Dale is the Founder and President Fire&Spark. He’s a business coach and top keynote speaker, appearing at several marketing conferences each year. His pre-eminent knowledge of SEO and content marketing practices has led him to train executives from Fortune 500 companies.
SEO, Content Marketing, Brand Storytelling
42
Adam Connell
Adam has also been named a Buzzsumo top 50 content marketer - and it’s no surprise. He is the founder of both BloggingWizard and the renowned StartupBonsai. Follow for top blogging tips, startup content and marketing advice.
Marketing, Blogging
43
Henneke Duistermaat
Henneke describes herself as an “Irreverent writer on a mission to stamp out gobbledygook” – which, in the world of marketing, is certainly an admirable mission. She’s written two highly-rated books and contributes to a number of leading publications.
Blogging, Copy, Content, Storytelling
44
Michael King
Mic is the founder and CEO of iPullRankAgency. He works as a consultant to Fortune 500 brands. A keen marketing technologist, he is also a well-regarded keynote speaker. He was named 2020 Search Marketer of the Year by Search Engine Land.
SEO, Content, Technology
45
Brian Dean
Founder of Backlinkio and Co-founder of Exploding Topics, Brian Dean has a blog reaching over 5 million people every year. His success in SEO and digital business makes him a must-follow for anyone interested in entrepreneurship, content, and digital marketing.
SEO, Content Marketing, SaaS, Entrepreneurship
46
Mike Schiemer
Mike is the owner of Owner Bootstrap Business, a publication that features more than 10,000 articles by 500 authors from over 50 countries. It focuses on marketing, media, money, management, and motivation. He also runs Best Blogger Outreach. He shares his insights on marketing, outreach and other related topics.
Blogger Outreach, Marketing, Content and Media
47
Gill Andrews
Conversion copywriter and web consultant Gill Andrews shares a wealth of digital marketing and copywriting knowledge on her social media channels. In her work, she helps brands and entrepreneurs improve their website performance and increase qualified leads.
Copywriting, Digital Marketing
48
Amanda Natividad
Amanda is the VP of Marketing at SparkToro. You can follow her tweets on Creativity and marketing, for lots of ideas, insights and know-how.
Community Building,
Audience Research,
Creativity
49
Linda Grasso
Linda is the Founder and CEO of DeltalogiX, a blog centered on knowledge translation for business leaders. She is a digital creator focused on innovation, sustainability and empowering women. She shares updates on all of the above as well as on SEO content creation.
SEO Content Creation
50
Lee Odden
Lee is the CEO at TopRank, a B2B marketing agency that provides content, SEO and influencer marketing solutions for global B2B tech brands. Lee is also an active public speaker, sharing his knowledge of B2B content marketing and SEO in keynotes and workshops around the world.
Audience Research, Influencer Marketing
51
Eithiriel DeMeré An expert in the field of B2B SaaS, Eithiriel DeMeré helps startups with growth marketing and scalable customer development. They’re also a mentor at Growth Mentor, where they share their expertise with other marketing professionals. They recently founded The Product Launch Mastermind.
Community Building, Copywriting
52
Pam Didner Pam Didner is the founder of Relentless Pursuit. She’s a passionate B2B marketer, speaker, writer, and podcaster who has made it her mission to help sales and marketing teams work efficiently. She’s published three books, and shares her insights on digital marketing and content strategy regularly on Twitter.
Digital Marketing, Content Strategy
53
Julia McCoy
Julia is a Business Content Strategist at The Content Hacker™. She’s an expert content marketer, author, and entrepreneur. She teaches creative entrepreneurs how to define their ideas and achieve a product-market fit. She also runs a coaching program, the Content Transformation System.
Copywriting
54
Janet Machuka
Janet is the founder of ATC Digital Academy and Sparks Corporate Consulting. She’s very active on Twitter, where she runs Africa Tweet Chat, an initiative designed to help African business owners expand marketing possibilities inside and outside Africa.
Entrepreneurship, Content Marketing
55
Aaron Orendorff
Aaron Orendorff is the VP of Marketing at Common Thread Collective, an ecommerce growth agency. In the past, he was Editor-in-Chief of Shopify Plus as well as the Global Deputy Editor at Intuit QuickBooks. Aaron is featured in many top global publications and speaks on SEO and business growth.
SEO, Business Growth
56
Carmen Hill
Carmen is the Principal Strategist and Writer at Chill Content. She’s also a strategic storyteller and content marketer with more than 2 decades of experience. She’s widely recognized in the industry, and was the Content Marketing World Speaker from 2018–2022, the Content Marketing Institute 2018 CMWorld Community Champion and a judge at the CM World Content Marketing Awards.
Content Writing, Content Strategy
57
Kelly Hungerford
Kelly is the Director of Digital Transformation Strategy and Services at Sunstar Global and is a leader in marketing technology, cultural change, and team building. She is also the co-founder of Women in Digital Switzerland, which boasts a community of more than 6,000 people. She talks about community building and digital marketing.
Community Building, Digital Marketing
58
Martin Butters
Martin is the CEO at The Inky Squid Content Agency, a company that provides digital content and social media services for numerous magazines and websites. In his posts, he dives into technology and content creation.
Technology, Content Creation
59
Pratik Dholakiya
Pratik is the founder of Growfusely, a content marketing agency that delivers content & data-driven SEO. He specializes in content strategy, creation, and distribution. He shares posts on SEO and creation of content that ranks organically.
Content Strategy, SEO
60
Chima Mmeje
Chima is a Content Strategist and SEO Copywriter at Zenith Copy. She works with SaaS companies and companies of all sizes to help them rank for their target keywords and drive qualified leads. Her updates focus on content writing and strategy.
Content Writing, Content Strategy
61
Maddy Osman
Maddy is an author and the proprietor of her own content marketing roundup newsletter. She is also the founder of The Blogsmith, an SEO content marketing agency. Don’t miss her insights into SEO and content strategy and updates on marketing, social media, promotions, advertising, personal selling, and other connected disciplines.
TwitterSEO, Content Strategy
62
Himani Kankaria
Himani is the Founder
Missive Digital and best known as a Content Strategist, Digital & eCommerce specialist and Speaker at events like Brighton SEO.
Content Strategy, SEO
63
Tom Shapiro
Tom is both an author and the CEO of Stratabeat, where he helps B2B companies grow through marketing strategy, branding, web design, SEO, content development, content marketing, and other services. He talks about SEO and content strategy.
SEO, Content Strategy
64
Masooma Memon
Masooma is a Freelance writer for SaaS companies in the business to business space. She works with brands such as CoSchedule, Databox and Vimeo. She also runs a weekly content workshop on LinkedIn, sharing what great content is made of.
Content Marketing
65
A. Lee Judge
A. Lee is the Co-Founder and CMO of Content Monsta, a Marketing Content Production Agency. He works in the areas of Marketing, Technology, and Sales - in both B2B and B2C. He shares his expertise in branding, content strategy, and content creation.
Content Strategy, Content Creation
66
John Rampton
John Rampton has the impressive track record of having grown 4 unicorns over the past 10 years. He generated $240 Million in Online Sales in 2021 alone. He writes about his successes and failures and covers business growth, SEO, Content Strategy, Marketing, and more.
Business Growth, SEO, Content Strategy
67
Jeff Sheehan
Jeff Specializes in thought leadership, networking and is a recognized speaker. He principally talks about LinkedIn, the metaverse, and personal branding.
Social Media, Digital Marketing. LinkedIn, Personal Branding
68
Jean Wandimi
Jean is the Head of Marketing at africon GmbH. It’s her mission to help creators and freelancers professionals approach their business online in a creative and profitable way.
#ContentWriting #DigitalMarketing
69
Kameron Jenkins
Kameron is the Content Marketing Lead at the top eCommerce platform, Shopify. She previously worked at Moz and Botify, where she grew organic search traffic by 211%, and first page rankings for strategic keywords by 277%. She mostly talks about content, SEO, and marketing.
Content Strategy, SEO
70
Rachel Miller
Rachel is a global influencer in marketing, social media, and content marketing strategy. She specializes in influencer Marketing, Digital Marketing, Social Strategy, Content Marketing, Community Management, Business Development, and other related areas.
Digital Marketing, Audience Research
71
Pam Moore
Pam is both a CMO and CEO with 25 years’ experience working with gold-standard brands around the world. She’s a Forbes Top #5 Social Power Influencer and is currently leading the digital transformation of The Pacific Institute. As CEO and co-founder of Marketing Nutz, she offers digital, brand storytelling, training, and consulting agency.
Storytelling, Digital Marketing
72
Anthony Gaenzle
Anthony has over 15 years’ experience in leadership roles. As the founder of Gaenzle Marketing, he works on building websites, editorial strategies, social media campaigns – and more.
SEO, Content Strategy
73
Alina Benny
Alina has an impressive track record, securing $43 million in ARR over 3 years at Nextiva through organic SEO. She’s also a leader in content and off-page SEO, conversion copywriting, content ops, and management.
SEO, Content Strategy
74
Jean-Luc Raymond
Jean-Luc is the Director of Content and Communication at France Num and an expert in social selling. He specializes in the strategy behind growing a strong online presence strategy and has been a trainer in digital practices for more than 20 years.
SEO, Digital Marketing
75
Gaurav Sharma
Gaurav has 10 years’ experience working in the Digital Marketing space as a consultant, brand strategist, and conversion expert. When it comes to social media, Gaurav leads the conversation.
Social Media
76
Ross Quintana
Ross is a brand development consultant, positioning expert, and strategist, sharing insights into customer experience, Tech, Marketing, Social, and Sales.
Social Media, Digital Marketing
77
Michael Bell
Michael is the CMO at MailMyStatements. He is an experienced and energetic leader and strategist, specializing in content marketing. A top storyteller, he uses his skills to connect brands with their clients.
Storytelling
78
Sydni Craig-Hart
CEO and Co-Founder of Smart Simple Marketing, Sydni helps marketing professionals gain market share and drive engagement. Her communications consultancy has won awards for their work with brands in retail, tech and financial services. A skilled content marketing strategist, she is also passionate about sharing her knowledge, and since 2006 she has delivered over 400 classes, webinars and workshops.
Storytelling
79
Carolyn Lyden Carolyn works with NetSuite and Search Hermit. She works alongside women-owned businesses to improve their online visibility and build their online presence.
SEO, Content Strategy
80
Jessica Levenson Jessica offers expert insights into content marketing and strategy. She specializes in leadership, mentorship, public speaking, search engine optimization (SEO), and many other related disciplines.
SEO, Digital Marketing
81
Raul Tiru Raul Tiru is a growth marketer, helping people and companies turn leads into clients. He’s the founder of Global Owls, a company that helps social impact organizations with their marketing needs. He shares his insights on Twitter and Medium, where he writes about storytelling and creating memorable content that connects with your audience.
Storytelling
82
Moss Clement
Moss works with B2B SaaS brands, helping several startups grow their online presence with SEO-friendly content that drives organic traffic. Using his expertise in digital marketing, he helps subject matter experts (SMEs) to build their online reputation, and his Twitter feed is full of tips and insights on SEO, content marketing, and writing.
Blogging, Content Creation
83
Alex Birkett Alex is the Co-founder of Omniscient Digital, a content marketing agency. He has a background working with HubSpot and CXL. He writes at alexbirkett.com and shares his thoughts on content strategy, growth, and data on his social channels.
Growth, Content Marketing, Strategy, Data
84
Zied Ben Soltana Ben is the CMO of SBA Compta and an expert in the world of inbound marketing. He shares tips about growth hacking, social media, and content marketing.
Business Growth, Content Strategy
85
Rejoice Yates
Rejoice is an experienced SEO Manager who understands the link between natural search, paid search and all types of great content. She cofounded B-DigitalUK, a digital marketing community aimed at Black people. Follow her on Twitter where she shares insightful analyses and creative thinking!
Business Growth
Content Strategy
86
Adriana Tica Adriana is an expert digital marketer, writer, and the owner of Copywritech_net and Idunn pro. She gives insights into SEO, marketing, copywriting and social media.
SEO, Copywriting
87
Juntae DeLane
Juntae is the Chief Strategist at Digital Delane and Founder of the Digital Branding Institute, helping organizations and people establish a digital identity, and grow their visibility.
#BusinessGrowth #AudienceResearch
88
Bernie Borges Bernie works as the V.P. of Global Content Marketing iQor and the Host of the Midlife Fulfilled Podcast.
Content Creation, Digital Marketing
89
Michelle Ngome Michelle Ngome is an award-winning inclusive marketing consultant. As the founder of Line 25 Consulting, she trains and consults with organizations on how to create diverse and inclusive marketing strategies. She is the recipient of the Courageous Marketing Leader and Houston Business Journal's Diversity in Business awards with her efforts creating the African American Marketing Association (AAMA). Her contributions have been featured in numerous publications including The Wall Street Journal, Entrepreneur, eMarketer, PR News, and Forbes. You can listen to her marketing insights on the Marketing For the Culture podcast.
Content Creation,
Digital Marketing
90
Pam Hughes Pam is a Forbes Top 25 Social Media Influencer and Marketing Director at Hyperdrive Agile and Principal at Hughes Media.
Content Creation, Social Media
91
Zen Yinger Zen is the CEO of ZenSocial and a digital marketing influencer with a niche in the fields of Technology, Cybersecurity, and AI.
Content Creation, Social Media
92
Meghan Monaghan With 25 years of marketing experience, Meghan helps businesses identify the right content to publish online to attract more leads and buyers. She is also the co-host of the fabulous The Messy Desk Podcast.
Content Strategy, Community Building
93
Rosemary Egbo Rosemary is a long-form content writer with four years extensive background in all forms of online and print media. Her Twitter feeds is full of tips to help freelancers build their business and get clients. She writes about businesses, family, society and relationships and she’s an expert on community building and strategy.
Content Strategy
Community Building
94
Tamara Holder SEO Strategist + content creator Tamara runs her own agency, Baydian Girl, where she works with small, female-owned businesses boost their digital presence and attract more clients. Her mission? To inspire ambitious women of color to live a full life and pursue their version of success, both online and offline!
Content Writing
Content Strategy
95
Kathryn Strachan
Kathryn is the Managing Director of a content marketing agency - Copy House. Her work lies in the fields of technology and FinTech. She shares her thoughts and experience on content marketing and company culture.
Company Culture, Fintech, Content Marketing
96
Greg Shuey
Greg is the CEO of Stryde, an ecommerce marketing agency that partners with forward-thinking ecommerce companies and large retailers to increase website traffic and drive revenue growth. Greg has been immersed in the digital marketing landscape for over a decade, and specializes in e-commerce marketing, content marketing and SEO, along with social media marketing and web analytics.
Alongside his agency work, Greg also provides one to one business growth and marketing coaching for e-commerce startups who want greatest visibility.
Content
Strategy Business
Growth
97
Andra Zaharia
Andra focuses on content marketing for cybersecurity companies and is the affable host of the Cyber Empathy podcast.
Content Strategy, Content Creation
98
Alberto Gómez Alberto runs a Youtube content academy, where he uploads tutorials on all aspects of content strategy and creation, from using Wordpress for blogs and newsletters, to creating videos with Twitch. He also interviews other content experts on his channel.
Content Strategy
Content Creation
99
Lisa Marcyes
Lisa is the Director of Global Social Media at Oracle, sharing insightful content related to marketing. She’s also a top blogger, speaker, and enjoys photography.
Social Media
100
Jason Acidre Jason is the cofounder of Avaris, a content marketing agency that specialises in SEO, copywriting and conversation rate optimization. He’s an expert in marketing strategy development and market research, and shares his insights on the Avaris company blog.
Social Media
How We Built This List
We analyzed all the Twitter posts that used the hashtag #ContentMarketing in the course of 2021. We looked at followers, likes, replies, and the number of tweets about content marketing. We also examined the quality of content, frequency of posting, and presence on other platforms.
Then, using our insider industry knowledge, we undertook a lot of manual research to identify the key content marketing experts.
Finally, we looked at each individual influencer’s expertise, experience, and thought leadership, before selecting our top 100 content marketing influencers for you to follow, learn from and collaborate with.
Note that below our top ten, the list is randomized and not hierarchical in any way. Each person has something incredible to bring to the table and we hope you enjoy their content and ideas.
The State of Content Marketing Report
Now you have all the people you could possibly want to follow, you should also check out this year’s hottest content marketing trends and find out how to create top-performing content for your business. All inside the Semrush State of Content Marketing Report 2022.
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