![[Research] The Top Marketing Keywords for Agencies in 2022](https://new.allinclusive.agency/uploads/images/research-the-top-marketing-keywords-for-agencies-in-2022.svg)
Keyword research is a vital step in any company’s digital marketing strategy. When you know what people are searching for—and you understand the intent behind those searches—you drastically increase your chances of finding and connecting with the right audience.
Effective keyword research can also help you get a better understanding of broader industry trends—and potentially even influence your wider business strategy.
The key, of course, is to identify the right keywords, which is where we come in!
How Can Marketing Keywords Shape Your Agency’s Strategy?
Before we delve into what exactly those core marketing keywords are, though, it’s worth noting how they can be used.
These keywords can give your agency a good idea of what your audience is looking for, such as:
The kinds of marketing problems they are looking to solve The types of services they are looking for The geographical areas they are based in Their level of understanding of digital marketing The industries they operate inAs a result, they can help you to create a far more effective content marketing strategy, build authority and expertise in a particular field or specialism, and even target potentially untapped markets.
As mentioned, they can also influence your business strategy. Instead of choosing what services your agency is going to offer and then marketing them, why not flip things around? You can see what kinds of queries and terms audiences are searching for and then tweak your services and your approach accordingly.
So, what are these key digital marketing keywords?
The Top Keywords Related to Digital Marketing
To find out, we did some detailed research using Semrush’s Keyword Research toolkit. However, rather than just copy and paste a jumbled list of generic marketing terms (and brand them as “the most important keywords in marketing”), we wanted to provide some actual insight into keywords that are specific—and helpful—for agencies.
To start, we looked closely at the monthly search volume of terms related to digital marketing. We also looked at the Cost per Click (CPC) and Keyword Difficulty (KD) (a Semrush indicator of how hard it is to rank in the SERP top 10) for each term. This allowed us to see which areas and specialisms are the most widely searched, regardless of intent.
Keyword
U.S. vol.
Total vol.
KD (%)
CPC (USD)
seo
110,000
1,900,000
100
6.32
affiliate marketing
110,000
549,100
100
1.53
web design
60,500
368,200
81
10.50
social media marketing
40,500
221,900
100
7.56
ppc
27,100
222,500
92
7.32
marketing strategy
22,200
183,800
84
3.82
market research
22,200
122,000
100
7.18
email marketing
14,800
120,700
100
22.19
content marketing
14,800
110,800
95
7.84
retargeting
12,100
37,500
80
46.62
direct marketing
8,100
46,100
68
4.92
link building
8,100
35,500
92
2.23
b2b marketing
6,600
34,900
73
13.38
search engine marketing
4,400
25,200
77
12.14
digital marketing strategy
3,600
22,500
77
7.62
As a result, we get a broad idea of the digital marketing specialisms that are generating the most interest, giving a useful indicator of which services might be the most in demand.
These keywords are also a good starting point for your own research, allowing you to dig deep and uncover specific niche services, queries, and seed keywords to use in your content strategy.
Keywords for Digital Marketing Companies
Of course, while handy in a market research sense, these keywords are still pretty vague. A wide range of intent is likely behind the searches for those terms.
Therefore, to give you a better idea of what people are searching for in terms of requiring an agency solution, consider the following keywords.
Keyword
U.S. vol.
Total vol.
KD (%)
CPC (USD)
seo agencies
8,100
20,000
74
19.00
social media marketing agencies
5,400
17,200
79
8.47
web design agencies
5,400
14,700
73
14.80
email marketing agencies
1,000
9,900
55
18.52
content marketing agencies
880
4,100
66
14.63
ppc agencies
880
3,300
57
28.96
full service marketing agencies
480
1,200
45
6.52
marketing strategy agencies
390
1,600
49
4.81
b2b marketing agencies
390
1,500
53
22.92
market research agencies
320
1,800
53
18.69
link building agencies
320
1,700
60
NA
affiliate marketing agencies
320
1,600
34
9.70
direct marketing agencies
260
1,100
50
7.00
white label marketing agencies
260
840
56
11.84
search engine marketing agencies
210
3,800
44
20.52
digital marketing strategy agencies
210
860
76
NA
From a strategic point of view, you should consider this list a starting point (albeit a more targeted one). When doing your own research, make sure that you take into account the various angles and associated keywords, as these can potentially contain a lot of value. Our quick guide on seed keywords is a great place to start.
Pay close attention to wording variations too, as you might overlook a potentially fruitful keyword. For example, if you’re going to target “seo agencies,” you might also consider “seo companies” (U.S. vol: 14,800), “seo services” (U.S. vol: 12,100), and “seo digital marketing agencies” (U.S. vol: 1,000).
Digital Marketing Agency Keywords
It’s also useful to see the general terms that searchers are using to find digital marketing agencies. For instance, take a look at the list below.
Keyword
U.S. vol.
Total vol.
KD (%)
CPC (USD)
digital marketing agency
18,100
85,600
89
10.62
digital marketing company
5,400
29,400
87
9.07
digital marketing services
5,400
28,500
67
10.22
digital marketing consultant
2,400
8,600
54
7.68
top digital marketing agencies
1,300
3,600
78
10.22
best digital marketing agencies
880
4,500
79
11.48
digital marketing firms
880
3,600
76
12.48
digital marketing agency for small businesses
590
2,500
57
14.88
digital marketing agency for startups
260
5,400
38
10.51
creative digital marketing agency
170
3,000
58
6.87
boutique digital marketing agency
170
810
40
6.69
These short- and long-tail keywords can help you target user intent more effectively and focus on specific terms and phrases in line with your paid and organic strategies. For example, if your agency’s expertise is in helping startups scale their online presence across multiple channels, then “digital marketing agency for startups” is a great keyphrase to build around.
It’s also important to focus on local search in your marketing plan, as you can see from the queries below.
Keyword
U.S. vol.
Total vol.
KD (%)
CPC (USD)
digital marketing agency near me
2,900
8,800
70
11.21
digital marketing near me
1,900
5,600
66
12.20
digital marketing company near me
1,000
3,000
73
12.48
digital marketing agency in <location>
NA
NA
NA
NA
local digital marketing agency
320
900
69
11.37
Location-specific searches can be particularly fruitful, especially if your agency is looking to acquire local clients. For example, the term “digital marketing agency miami” attracts 1,300 monthly searches in the U.S., which is a potentially lucrative keyword if you’re based in that region.
To fully optimize your agency for local search, ensure that you are always following best practices. Dedicated tools such as the Semrush Local SEO toolkit can also help you improve your local search presence.
Question Keywords
Question keywords can also reveal a lot about the general concerns, pain points, and knowledge gaps of your potential market. Several of these can be identified from the long-tail keywords below.
Keyword
U.S. vol.
Total vol.
KD (%)
CPC (USD)
what is a digital marketing agency
320
1,300
44
5.80
how to choose digital marketing agency
90
2,400
32
NA
how to promote business through digital marketing
90
1,400
52
NA
which industry needs digital marketing
90
900
30
NA
what do digital marketing companies do
90
810
41
NA
how much do digital marketers charge
90
540
49
4.78
why do you need a digital marketing agency
90
180
32
12.23
As well as giving you an idea of what people’s biggest concerns are, these keywords can potentially serve as a great foundation for your content marketing and outreach plan all while providing helpful and informative content for users.
Keywords by Industry
Looking at some industry-specific keywords can also help identify those sectors where digital marketing agencies are in high demand right now.
Keyword
U.S. vol.
Total vol.
KD (%)
CPC (USD)
real estate digital marketing
480
3,500
51
8.21
digital healthcare marketing
480
1,900
46
16.41
ecommerce digital marketing
320
1,900
60
21.00
automotive digital marketing
210
750
42
12.26
attorney digital marketing
140
560
47
26.71
These keywords can give you a good idea of the kinds of potential clients you could perhaps reach out to; it may even be worth putting together a presentation or pitch that focuses on the marketing challenges and opportunities that are unique to those sectors.
You can also narrow your search, allowing you to target users who are specifically looking for an agency solution.
Keyword
U.S. vol.
Total vol.
KD (%)
CPC (USD)
healthcare digital marketing agency
260
1,100
45
22.80
ecommerce digital marketing agency
170
3,500
52
19.55
real estate digital marketing agency
140
1,100
50
8.62
automotive digital marketing agency
140
530
39
16.23
digital marketing agency for nonprofits
90
1,700
20
11.44
fintech digital marketing agency
90
1,700
20
NA
digital marketing agency for attorneys
90
1,200
50
NA
This can be quite helpful if you are looking to position your agency within a particular industry or niche.
How Can Semrush Help?
These keywords reveal a lot for agencies, but in many cases, they are just the tip of the iceberg. To fully understand the big picture and formulate an effective keyword strategy, you need to dive a lot deeper (as well as take into account individual factors, such as your agency’s geographic location, niche, and resources).
With this in mind, the Keyword Magic Tool, which we used to create these lists, is a great place to start. It allows you to uncover and gather low-competition keywords upon which you can build your SEO and PPC strategies. Use it with other Semrush tools to hone your organic and paid content. To learn more about doing this, check out our full Semrush keyword research workflow guide.
In the meantime, we hope that you find some genuine value in this list—and that we’ve maybe even given your agency some ideas to build on in 2022!
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