When it comes to selling, no one is quite as persuasive as the people who have already bought from you. Even the world’s most talented copywriter or best marketing strategist couldn’t touch the effectiveness of an unbiased third party who has tons of great things to say about a business.
Brand ambassador programs are designed to harness that power and incentivize influential individuals to promote your brand for you, and last week’s #SEMrushchat dove deep into what these programs are and how to build them. Digital marketer and brand ambassador specialist, Mack Collier joined us to share his knowledge on the subject. See what he and our other chat participants had to say so you can get your ambassador program started off on the right foot!
Q1. In your own words, what is a brand ambassador program?
Mack Collie,r unsurprisingly, was able to sufficiently and accurately define a brand ambassador program in just a few words, stating that it is “where a brand has an ongoing working relationship with select customers (ambassadors) in order to achieve certain business goals.”
A1 A brand ambassdor program is where a brand has an ongoing working relationship with select customers (ambassadors) in order to achieve certain business goals #semrushchat https://t.co/499egTToF8
— Mack Collier (@MackCollier) January 24, 2018
A1: A Brand Ambassador program is word-of-mouth marketing taken to the next level. It's giving your fans the chance to be the spokesperson for your brand and give them exclusive benefits as thank you. #SEMrushchat
— Danny Ray Lima (@dannyraylima) January 24, 2018
A1. I like this from @EntMagazine “By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand.” https://t.co/VOq4mrBtdb Not my words but it is concise. #SEMrushchat
— Gene Petrov // Leadership & Management Consulting (@GenePetrovLMC) January 24, 2018
In many cases, these goals may be directly tied to brand awareness, lead generation, or increased sales. They work by allowing companies to find influential users to help them carry and support their brand image. In many cases, these individuals may be “power users” of your products, or loyal customers who are already advocates of your brand or close to it. These users are often passionate about what you do and more than happy to spread the word through word-of-mouth marketing.
A1: Someone who shares the love for your brand or company #semrushchat
— Present with Presbee (@PresbeePresents) January 24, 2018
A1. Brand ambassador programs are about people who are fans of a brand and actively promote the brand. They don’t need to have millions of followers but good engagement with the same community (target audience) as that of the brand. #SEMrushchat
— Ankitaa G Dalmia (@Anki_Live) January 24, 2018
a1) Harnessing believable and credible influencers/brand fans to provide content and support messaging. #semrushchat
— Ryan Johnson (@rsj8000) January 24, 2018
A1: Utilizing your best customers to promote your brand and share your message #semrushchat
— Rachel Howe (@rachelmhowe) January 24, 2018
Brand ambassador programs should have methods of identifying and supporting brand advocates in their word of mouth marketing for your business. This means finding influential people who are both credible and believable, as they will be most effective when spreading your brand’s message. It is why three passionate customers or small bloggers may be better for your brand ambassador program than trying to recruit big names that people don’t trust or find authentic. These programs should also provide the necessary resources to brand advocates to help them spread the message.
A1 I think semrushchat is a good example of a brand ambassador program @semrush @MackCollier #SEMrushchat #BrandAmbassador
— Alexis Huddart (@Flexoid) January 24, 2018
A1. In a few words it's basically partnering with influencers/advocates so that they speak positively about your brand and spread the word about your brand in their micro communities #semrushchat
— Pragati Basu (@PragatiBasu) January 24, 2018
A1. Organized word of mouth meets event/on premise marketing #semrushchat
— Reva Minkoff (@revaminkoff) January 24, 2018
A1: A way to identify and support power users of your products. #semrushchat
— Kevin_Indig (@Kevin_Indig) January 24, 2018
A1. A brand ambassador programme is one which identifies stans (internal and external) and provides them with tools to help stan for you in line with your brand’s mission and values. #SEMrushchat
— Rosemary (@RMAjayi) January 24, 2018
A1: it's a program that's made up of a group of people who are individually working to not only spread awareness about a brand but in most cases, make a profit as well. #SEMrushchat
— Maria Marchewka (@_MariaMarchewka) January 24, 2018
These programs often incentivize brand advocates to share your brand, not unlike affiliate programs. Some incentives may be financial, though they don’t have to be purely monetary; brand ambassador programs use everything from discounts to free gifts to exclusive invitations to events to reward ambassadors.
A1. A brand ambassador program is when people are hired or otherwise incentivized to promote and advocate your brand. #semrushchat
— Reva Minkoff (@revaminkoff) January 24, 2018
A1: A brand ambassador program is getting influential people to positively share your brand with some form of payment (which doesn't have to be money). #SEMrushchat
— Netvantage Marketing (@netvantage) January 24, 2018
A1: People who already love your brand, promoting your products, receiving extra benefits as a result #SEMrushchat
— Abigail McAlpine (@abigailmcalpine) January 24, 2018
Q2. If your company wanted to create a brand ambassador program, where is the best place to start?
Creating a great brand ambassador program starts with finding the right people to become brand ambassadors.
To best identify your strongest brand advocates, start looking on social media. You can use social listening tools like SEMrush’s brand monitoring tool to see who is sharing your content and what they are saying about it. You can find your most enthusiastic brand fans this way and reach out to them. The best advocates, after all, will already be happily talking about your brand. Taking a look at customers who interact most frequently and enthusiastically with your own social content.
A2: You definitely want to start on social media. By monitoring replies and mentions of your brand, you can spot someone who may make a great ambassador for you. #semrushchat
— Express Writers (@ExpWriters) January 24, 2018
A2 - who is already mentioning your brand and raving about it? Look at blog/social media mentions, start there.
Also have a clear plan and outline of how you want to present your program before reaching out to people :) #SEMrushchat
— Hilary St Jonn (@HilaryStJonn) January 24, 2018
A2. I look for the ones who already love our brand. We are lucky to have quite a few of them. We sell DIY products, so if I see them posting photos of the product, I simply reach out to them. #SEMRushChat
— Doris Shadouh (@DShadouh) January 24, 2018
A2. I would start by finding your biggest 'fans' on social media this seems like an easy way to find people who are willing to shout about your biz #semrushchat
— Emma Lambert? (@Emmaaa_95) January 24, 2018
A2. Start with your current fans and power users! #semrushchat
— Reva Minkoff (@revaminkoff) January 24, 2018
A2) Social - who's sharing your brand and how is it being shared? #semrushchat
— Nathan Driver (@natedriver) January 24, 2018
You can also send out a survey to your customers through email and identify the “champions” of your brand, so to speak. These customers will happily take the survey and give you detailed feedback about your brand. Find ones who not only love your product but seem to be invested in it. You can then reach out to them and ask how you could best support them in referring your product to others.
A2: Send a survey to your customers and identify the champions (people who LOVE your product). Then reach out to them and ask how you could best support them in referring your product. #semrushchat
— Kevin_Indig (@Kevin_Indig) January 24, 2018
A2: Look to the folks who've helped you make your product/service better. Maybe they had challenges, utilized support and you took great care of them. That makes raving fans which will naturally be brand ambassadors on their own. Give them more to work with. #semrushchat
— Matt Lacuesta (@MattLacuesta) January 24, 2018
A2. I'll start by asking my existing customers whether my product/services able to help them on what they wanted to intent. It can be via email, social media, testimonials etc. #semrushchat
— Ramesh Singh (@ramesh_s_bisht) January 24, 2018
A2: I would monitor shares and engagements on social as well as blog comments. I would also keep an eye out for any clients who are active on social or their own blog. #SEMrushchat
— Staylisted (@Staylisted) January 24, 2018
A2. Not sure what a brand ambassador program is, but probably best to start by making sure people actually care about your brand #semrushchat
— David Cohen (@explorionary) January 24, 2018
A2: Who has shared a positive experience of your company in the past? Start looking at those people to narrow your selection of brand ambassadors. #SEMrushchat
— Netvantage Marketing (@netvantage) January 24, 2018
A2. Start with your customers. Happy customers become loyal fans and loyalty is priceless. #SEMrushchat
— Ankitaa G Dalmia (@Anki_Live) January 24, 2018
Once you have identified who your brand ambassadors could be, you will want to get a clear understanding of how both your brand and your ambassadors will benefit separately. This is important because it will be a crucial part of how successful your program is both immediately and long-term.
A2 Start by determining WHY you want to launch a Brand Ambassador Program. As clearly as possible decide how the brand AND ambassadors will benefit. BOTH parties must have CLEAR benefits to being involved. It must make TOTAL sense for both the brand and ambassadors #SEMrushchat
— Mack Collier (@MackCollier) January 24, 2018
A2 Too many brands give a lot of thought to how a brand ambassador program would benefit their brand, and little thought to what's in it for the ambassadors. The ambassadors should be able to look at your program's benefits and JUMP at the chance to be involved #semrushchat
— Mack Collier (@MackCollier) January 24, 2018
A2) Shouldn't really need to 'start' a brand ambassador programme if you have a product/service that people actually want. It happens naturally. Incentivizing a programme is essentially bribing people to like and use your brand. #justsayin #semrushchat
— Malcolm Gibb ? ? (@malcolm_gibb) January 24, 2018
A2: If my company started a Brand Ambassador program, I think we would start with current clients, and design a program and badges to be placed on their sites. It's always great to have different levels of brand ambassadors, always fun to play gamification. #SEMrushchat
— Danny Ray Lima (@dannyraylima) January 24, 2018
A2: To start brand ambassador program - Identify what goals you want to achieve whit that and also do a research and identify the right people for that program #SEMrushchat
— SoPro (@SoPro_London) January 24, 2018
You can also research to see where people are gathering both on and offline in venues that aren’t directly connected to your platform. Writers like to converge at coffee shops, for example, and college students may be found near the local bars. Online, people may be engaging in forums or groups. See what they are saying, and see what resonates with them.
A2: The best starting point would be to research both where people are gathering online/offline, and what kinds of things they say in groups/reviews/forums that are resonating with them, -- about your products, your competitors' products, and in general. #semrushchat
— Jacques Bouchard (@jacquesbouchard) January 24, 2018
A2: Best place to start is planning which customers are likely to resonate with a #BrandAmbassador programme and your #CRM can help with this.
Platform choice is most crucial along with moderators who will inspire ambassadors to take part and #advocate your brand. #SEMrushchat
— Chris Dack (@chrisgdack) January 24, 2018
A2: Start where your audience is. Pick the people who already engage with you in a selfless manner. Monitor social media mentions. #semrushchat
— Tadeusz Szewczyk (Tad Chef) (@onreact_com) January 24, 2018
A2. I also stumbled on a group of folks who are interested in products like ours. I started adding more customers to the group, and who ever seems to be the most active, I reach out to them as well. #SEMRushChat
— Doris Shadouh (@DShadouh) January 24, 2018
A2 Best place to start? Staff, Contractors, Existing Customer Base, ect #semrushchat @semrush @MackCollier #SEMrushchat #BrandAmbassador think of it like an onion
— Alexis Huddart (@Flexoid) January 24, 2018
Remember that brand ambassadors don’t have to be YouTube sensations or Instagram influencers. In fact, it may be better that they are not. Utilizing your brand ambassador program to incentivize your most loyal customers and passionate employees to promote your brand may actually be more effective as it could be seen as more authentic. Focus on real customers and people who care about your brand already, and leave the social media stars for the influencer marketing strategies.
A2: #BrandAmbassadors don't have to be YouTube sensations or Instagram influencers. They could also be your most loyal customers or your core brand ambassadors, passionate staff members. #Digiknow #SEMrushchat
— Digirank (@Digirank) January 24, 2018
Q3. How do you determine how many ambassadors will be in your brand ambassador program?
After you have decided on goals, strategies, and who want to include in your ambassador program, you will also need to decide how big you want the program to be. How many ambassadors should you bring on? This will depend on a number of different factors.
First, take a look at your budget and your goal. When starting out, these two things should lead your brand ambassador strategy.
A3: To determine how many ambassadors you should have, two main things to consider are your budget and your goal for the program. #SEMrushchat
— AB&A Advertising (@ABA_Advertising) January 24, 2018
A3: It all depends on your overall goal and how quickly you want to achieve it. I would start small and iron out the kinks and streamline the process before I even considered scaling. #SEMrushchat
— Maria Marchewka (@_MariaMarchewka) January 24, 2018
A3. Start small, measure & build up, depending on budgets... #SEMRushchat
— Emma Lambert? (@Emmaaa_95) January 24, 2018
A3 How longs a piece of string? Do a swot analysis of potential Brand Ambassadors, work out what your goals, your analysis and projections @semrush @MackCollier #SEMrushchat #BrandAmbassador
— Alexis Huddart (@Flexoid) January 24, 2018
In many cases, it’s best to start the programs small with loyal advocates that you trust most, and who are in the best position to promote your brand. Be inclusive, and find out what they will need and how will can meet their needs. Nurture them.This also gives you a chance to see how effective different strategies are and be able to advice future advocates more effeciently from the get-go. As you see fit, you can scale from there.
A3 Once you decide WHO your ambassadors will be, start with as small a group as possible. For ex: Start with the Dallas market before you try a nationwide rollout. Start with 5 single moms instead of 500. Nail the PROCESS & then expand and scale #semrushchat https://t.co/U2Hf9saaXQ
— Mack Collier (@MackCollier) January 24, 2018
A3 THat’s good - you will need to nurture your first ambassadoys - cannot ignore them for the new ones.
#SEMRushChat https://t.co/2rqtCnV4hj
— Simon Cox (@simoncox) January 24, 2018
A3: By starting with just a few, measuring the impact, then slowly scaling it up. At some point, you'll hit diminishing returns. Monitoring the ROI from the ambassador program and rolling it out slowly is the best way to go. #semrushchat
— Kevin_Indig (@Kevin_Indig) January 24, 2018
A3: If you're just starting out, keep it small. It'll allow you to work closely with your ambassadors and build up a better relationship with them. #semrushchat
— Express Writers (@ExpWriters) January 24, 2018
A3 Keep in mind that you will make a LOT of mistakes through simple trial and error at first with your brand ambassador program. Better to make those mistakes with a smaller group, it costs less time and money #semrushchat
— Mack Collier (@MackCollier) January 24, 2018
A3. We tend to go with a few really powerful micro-influencers. Since it's always a symbiotic process, we evaluate the resources we can offer our ambassadors such as.. usage of our tool or working on a project with them. We calculate the # of ambassadors accordingly #SemrushChat
— Pragati Basu (@PragatiBasu) January 24, 2018
As you are scaling, you can craft your program to have different levels, with a tiered level of benefits. This can help keep you from turning away people who could still do good for your brand while incentivizing results from your best advocates.
A3: I don't think you need to place a limit, but maybe craft the ambassador program to have different levels that will have tiered benefits at each level. It's good to have an ambassador program, but the key is to keep them long term. #SEMrushchat
— Danny Ray Lima (@dannyraylima) January 24, 2018
A3 How big your street team might be may depend upon the size of the street, and how much traffic is on it. #SEMRushChat
— Bill Slawski ⚓ (@bill_slawski) January 24, 2018
A3: I think it would be best not to limit the number of ambassadors. It's more important to properly vet their quality as ambassadors. #SEMrushchat https://t.co/eT017zl2r0
— Staylisted (@Staylisted) January 24, 2018
A3. It’s more on-the-fly. There can be fans who’re being too good in promoting you and you are compelled to add them officially as brand ambassadors. The opposite can also happen - your expectations might not be met by certain ambassadors and they need to be dropped. #SEMrushchat
— Ankitaa G Dalmia (@Anki_Live) January 24, 2018
A3. Plan it out, do a trial run with a smaller sample, see what comes up, collect feedback and FAQ's, refine the program. Repeat and extend as needed. Like you would for R&D :) #SEMrushchat
— Abigail McAlpine (@abigailmcalpine) January 24, 2018
Theoretically, you should bring on as many ambassadors as you see fit to achieve your goals. That being said, make sure you can afford to compensate your ambassadors well, and that you are still selective with who you are bringing into the program. When it comes to your brand image, it is absolutely better to favor quality over quantity.
A3. Maybe this is a quality over quantity answer here? #SEMRushChat
— Gene Petrov // Leadership & Management Consulting (@GenePetrovLMC) January 24, 2018
A3: Good question. As many as you see fit to achieve your goals? #semrushchat
— Rachel Howe (@rachelmhowe) January 24, 2018
A3: Too many ambassadors will water down the effect initially. A #BrandAmbassador programme in my opinion should have a feeling of prestige for those involved. They should feel they're close and associated with the brand, not just a number. #SEMrushchat
— Chris Dack (@chrisgdack) January 24, 2018
A3. It depends on your niche, If I'm a local service provider and serve my services to a particular area then few loyal customers can be my brand ambassador and if you are competing in a big market than these no. can differ based on your quality of service. #SEMrushchat
— Ramesh Singh (@ramesh_s_bisht) January 24, 2018
A3: The more the merrier? Can you have too many brand ambassadors? #semrushchat
— Present with Presbee (@PresbeePresents) January 24, 2018
Q4. What are some of the biggest mistakes companies make with their brand ambassador programs?
Brand ambassador programs can be wildly successful, but to increase the likelihood of that happening, you need to avoid a few common mistakes first.
One of those big mistakes, by the way, is not having a strategy behind the ambassador program except to just have one; this is also one of the most common mistakes. Without a strategy, you won’t be able to properly help ambassadors get you the results you want because you won’t be able to tell them concretely what you need. You will have no real goal, and no metrics to measure the effectiveness of the program by. If you want to generate sales, for example, it would be much more effective to give brand ambassadors customized, trackable URLs instead of asking them to post more on social media with no other instructions.
A4. Not having a clear objective #SEMRushchat
— Vishal Soni ?? (@ivishalstar) January 24, 2018
A4: They take the personalization out of it. They send blanket emails and don't give the ambassadors the one-to-one interaction that they might need in order to succeed. #SEMrushchat
— Maria Marchewka (@_MariaMarchewka) January 24, 2018
A4: When companies NEED short-term ROI as the reason to build long-term brand ambassadorship. I have a joke with my boss: "What's the ROI so far on your baby boy?" Yes, some brand ambassadorship has immediate returns. No, that's not the only kind that's valuable. #semrushchat
— Jacques Bouchard (@jacquesbouchard) January 24, 2018
If you want your brand ambassadors to do great things for you, you need to put in what you want to get out of it. You can’t ignore your brand ambassadors, and instead, you should be treating them like the valued team member they are. Provide them with the resources they need, just like you would a staff member, and make sure they know they’re appreciated. Teach them how to listen and build relationships instead of just selling, and give them what they need to help promote your brand.
A4 Brands spend too much time trying to teach ambassadors to SELL to other customers, instead teach them to LISTEN to those customers, then APPLY the customer feedback to improve your brand's business functions! #semrushchat
— Mack Collier (@MackCollier) January 24, 2018
A4: Listening to ambassadors' feedback only when you need it, and also ignoring critical suggestions because they're sometimes negative. #SEMRushChat
— Narmadhaa (@s_narmadhaa) January 24, 2018
A4. Not being consistent in nurturing their brand ambassadors, or leveraging their brand ambassador program actively. #SEMrushchat
— Ankitaa G Dalmia (@Anki_Live) January 24, 2018
A4 #semrushchat The 2nd big mistake companies make with brand ambassador programs is most view it only as a way to drive sales. Ambassadors are an INCREDIBLE source of feedback as they interact directly with customers, that feedback as immense value to your brand #semrushchat
— Mack Collier (@MackCollier) January 24, 2018
A4 Two big mistakes I see companies make with brand ambassador programs: First - They silo the program within org. A good BA should be connected to marketing, customer service, product design, etc. A brand ambassador program makes what you are already doing, better #semrushchat https://t.co/oaLmBZtQwp
— Mack Collier (@MackCollier) January 24, 2018
A4. Not being responsive or listening to your brand ambassadors. #SEMRushChat
— Reva Minkoff (@revaminkoff) January 24, 2018
That goes for compensation, too. You should be compensating your brand ambassadors appropriately if you want them to devote time to you and your brand. They are doing you a favor, after all. They are taking on work, so pay them with access to your brand and your products.
A4 Also, ALL ambassadors MUST be compensated, you are asking them to take on work, so pay them. But you should NEVER view cash as your first option, it should be last. Start with greater ACCESS to brand & products, this is what fans of your brand WANT #semrushchat
— Mack Collier (@MackCollier) January 24, 2018
A4: I think the biggest mistake is not having a rewards system in place, and not listening to ambassadors feedback. Your most enthusiastic fans can provide you with insight to biggest problems/concerns your audience may have. #SEMrushchat
— Danny Ray Lima (@dannyraylima) January 24, 2018
Your ambassadors, after all, want to be doing this. They just need an incentive to do so regularly, but they love your brand and are happy to share it on a regular basis. That is what makes brand ambassadors so powerful. It is also why you should avoid the mistake of recruiting the wrong people. Avoid including just anyone who is expressing an interest to gain free products or status, or even celebrities who just aren’t passionate about the brand; it will show, and it will hurt you instead of helping you. Find advocates who are passionate about what you do and who you are, and who you would be happy to have represent you. That last part is important, too.
A4. Failing to properly vet the right BA. One silly mistake could be one big headache for you. #SEMRushChat
— Doris Shadouh (@DShadouh) January 24, 2018
A4. Spending money to get fake brand ambassador, it will give you short term benefit as these ambassador start promote your competitor once they get money from them. A consumer might not trust his/her opinion after checking their account. #SEMrushchat
— Ramesh Singh (@ramesh_s_bisht) January 24, 2018
A4: Biggest mistakes of #BrandAmbassador programmes are including anybody who are only expressing an interest to obtain initial incentives (at your expense) plus moderators not engaging with participants. #SEMrushchat
— Chris Dack (@chrisgdack) January 24, 2018
A4 getting an industry celeb who isn’t really that passionate about the brand. If they still like the brand even if you don’t pay them then you know your winning.
#SEMRushChat
— Simon Cox (@simoncox) January 24, 2018
A4: The biggest mistake may be not picking your brand ambassadors carefully enough so they're not relatable #semrushchat
— Digirank (@Digirank) January 24, 2018
A4: Definitely biting off more than they can chew. Like others mentioned in their answers to previous questions, it's best to start small and scale as you see fit. #SEMrushchat
— AB&A Advertising (@ABA_Advertising) January 24, 2018
A4: Failing to carefully choose your brand ambassadors is a mistake. You want to ensure they're the right fit for your target audience before moving forward. #semrushchat
— Express Writers (@ExpWriters) January 24, 2018
A4: No strategy, no goal, no KPI. Opening it up too early for everyone. Having no dedicated owner for it. #semrushchat
— Kevin_Indig (@Kevin_Indig) January 24, 2018
Q5. How do you measure the effectiveness of a brand ambassador program?
Like all marketing efforts, it is important to measure the effectiveness of your brand ambassador programs. This can help you see how well the program is working, how many new customers it is bringing in, and whether or not you think your incentive is strong enough for ambassadors.
Start by looking at the cold, hard data. Take a look at your goals for the program, and determine which metrics would help you best track that goal. This should happen before the ambassador program even officially starts, so it is set up in a way to incentivize the results you want.
A5: It all depends on your goals. What are you trying to achieve? Once you figure that out, you'll know which metrics are the most important to track. #semrushchat
— Express Writers (@ExpWriters) January 24, 2018
A5: You need to set goals for your ambassador program before you can measure the effectiveness. Gaining brand awareness is the first step to a program with sales likely coming over time. #SEMrushchat
— Netvantage Marketing (@netvantage) January 24, 2018
A5: Ideally, you should have a set of KPIs that you are going to use to track the success of the program. Make sure you have KPIs for every channel and don't forget to surveys and focus groups with your ambassadors. That can say a lot. #SEMrushchat
— Danny Ray Lima (@dannyraylima) January 24, 2018
Brand awareness can be monitored, for example, by more social mentions, site shares, and traffic to the site. Carefully track your goals, looking for conversations driven by ambassadors. If your goal is sales, you can give ambassadors custom, tagged URLs to accurately track their success.
A5 As a Google Local Guide, I receive emails that tell me how many views photos I contribute receive, which inspires me to contribute more pictures. They count everything. #SEMRushChat
— Bill Slawski ⚓ (@bill_slawski) January 24, 2018
A5 you suddenly have ‘fan boys’ ‘fan girls’ being derided by the advocates of the competition.
but at the end of the day it’s your bottom line that shows how well it is working. #SEMRushChat
— Simon Cox (@simoncox) January 24, 2018
Ask yourself if you are reaching your target audience, and if so, how well you seem to be connecting with them. Are you generating relevant leads, and driving more sales? Are you getting more engagement on the platforms you know your ambassadors use? If you aren’t inching closer to the goal you set for the program, it is important to look at these numbers and figure out why.
A5 BTW this is another reason why it is VITAL for everyone working on program on brand and ambassador side knows exactly WHY the program exists and why you want to accomplish #semrushchat
— Mack Collier (@MackCollier) January 24, 2018
A5: Are you reaching your target audience? Are you gaining leads? Sales? More engagement on the platforms your ambassadors are using? Are you getting closer to the goal you initially set for this program? #SEMrushchat
— AB&A Advertising (@ABA_Advertising) January 24, 2018
A5) Depends on the goal. Was it to drive sales? Was it to gain more follower? Whatever it is, you need to track and analyse the results against those goals. #SEMrushchat
— Catherine (@copyranting) January 24, 2018
Q6. What are some examples of great brand ambassador programs?
When we asked our chat participants about some examples of great brand ambassador programs, they had quite a few to share. Some came with stories about a simple act or some swag that brands reached out with, like MailChimp sending a shirt that a customer wore everywhere:
A6 @MailChimp sent me two shirts years ago with their monkey on it. Wore them all the time. And everyone asked about it. And I love their platform and recommend it. #SEMrushchat
— Hilary St Jonn (@HilaryStJonn) January 24, 2018
Another example is college campuses that use passionate students to give tours to new protective students and their families, as they are sure to be enthusiastic about it.
A6 If you're interested in how an ambassador program for a university works, here's a good example from Virginia Tech https://t.co/gwzrvI5j7X #semrushchat
— Mack Collier (@MackCollier) January 24, 2018
Still, need a little more inspiration? Here are a few of the most commonly mentioned programs to check out if you ever need some inspiration:
FabFitFun
Guy Kawasaki with Mercedes
Maker's Mark
Lululemon
MLMs, such as LulaRoe and Beachbody
Microsoft's MVP program
Redbull
The Skimm
A6: Lululemon ( https://t.co/i5QDifz3ox) and thehustle ( https://t.co/wxsBa9xlxF) #semrushchat
— Kevin_Indig (@Kevin_Indig) January 24, 2018
A6 Microsoft's MVP program is a great example of rewarding customers that are helping grow your brand & assist other customers #semrushchat https://t.co/wT1llqfale
— Mack Collier (@MackCollier) January 24, 2018
A6. @theskimm, @reddit, and @morningbrew have good programs for content sites. #semrushchat
— Reva Minkoff (@revaminkoff) January 24, 2018
That is all for today! Make sure to join us this week on #SEMrushchat as we discuss "How to Maximize the Value of Every Piece of Content" with special guest, Danny Goodwin, Editor of Search Engine Journal!
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